Social Gifting: Wrapp launches in the UK

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Wrapp, a leading social gifting app for celebrating, thanking and surprising friends and family with free (and paid) gift cards from top brands, is now available in the UK for download from Apple’s App Store or Google Play.

The Stockholm based startup Wrapp was founded in 2011 and secured $5.5m in a Series A round led by Atomico (November 2011). Created for social media and smartphone users, Wrapp aims to create a fun and easy way to give, receive and redeem gift cards using mobile devices or the Web, and allows Facebook friends to contribute to the presents. Aside of the recent UK launch, Wrapp is already operating in Sweden. Since mid-November when Wrapp started, more than 150,000 consumers have sent nearly 1 million gift cards in Sweden (according to the startup).

Find out more about Wrapp and check out the interview we did with co-founder and CEO Hjalmar Winbladh.

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