Applift, the mobile app marketing platform which is part of the Berlin-based Hitfox Group, today announced the acquisition of Bidstalk, a self-service, white label mobile DSP headquartered in Singapore. Bidstalk’s proprietary programmatic offering enables marketers to buy RTB (Real Time Bidding) traded mobile inventory on a self-serve basis. With the acquisition of Bidstalk, AppLift makes a further move to become the global leader for performance-based app marketing. Financial terms of the deal were not disclosed.
Through the acquisition, AppLift’s clients immediately benefit from Bidstalk’s technology infrastructure, which is now Continue reading