Every day, a lot of startups are pitching for funding - all over the world. But only a few succeed. Isn’t there enough money? Well, there is, but… there are just an awful lot of sub-optimal pitches. Startups tend to mistake an investor pitch for something different than a simple sales pitch. Basically, it’s not! It is to sell the idea (shares, equity) to investors. As simple as this is. Because investors are also human beings and their psychology isn’t any different than from the rest of the world.
So when it comes to your pitch, make sure to focus on the right selling technique! Joachim Continue reading