Based in Stockholm, Dema.ai, an AI decision platform for e-commerce that delivers actionable insights for e-commerce businesses to achieve profitable growth, announced today that it has raised a €7 million seed round led by J12 Ventures, Daphni, and a group of high-profile angel investors.
Founded in 2022, Dema allows companies to take control of their future by delivering cutting-edge predictive analytics for the next icons within e-commerce. Game-changing insights and future-looking predictions will supercharge many e-commerce businesses. Regardless of the challenge or technological complexity, Dema has built a platform that never compromises on delivering the true answer about performance.
Despite the endless possibilities of today and the transformative impact of e-commerce on the retail industry, many e-commerce companies still rely on superficial metrics to analyze their progress and performance. This misguided approach exposes them to significant risks of failure. Instead, they should focus on acquiring the right customers and selling the right inventory to maximize operational profitability, which is more crucial than ever since the capital market has a limited appetite for loss-making operators.
Marcus Tagesson, co-founder and CEO at Dema. said: “As experienced e-commerce pioneers, we knew that we needed to go deeper to where the real value is. That’s why Dema was created, a predictive analytics tool delivering deep insights to ignite the entire e-commerce industry. The metrics that truly matter are unreachable for most. Unlocking the full scope of your data demands vast resources and a skilled workforce, typically reserved only for the industry giants. Dema empowers better decision-making by delivering transformative predictions and revelations for the future icons of e-commerce.”
