Bitmovin launches bitdash MPEG-DASH web player

0

Bitmovin has launched the official product website for the MPEG-DASH player bitdash. The bitdash players enable MPEG-DASH playback on any web browser using either HTML5 as well as Flash, depending on the browser and version, and even on mobile platforms using HTML5.

Klagenfurt based Bitmovin launched its MPEG-DASH player bitdash. For content providers that want to provide their technology with the newest streaming technology standard MPEG-DASH to enable the best streaming quality to their end users and who are dissatisfied with the missing support for it in the major players on the market, bitmovin’s bitdash player provides a fully featured MPEG-DASH player, enabling best quality as well as reliable MPEG-DASH playback unlike existing solutions on the market.

The way it works is within bitmovin’s player SDK, so that the people using the players do not have to care about that, it simply works everywhere and can be controlled via an unified API. Another key differentiation factor from other DASH-players is that bitdash pays high attention to stability and performance, meaning that bitdash is the player to be the one with the fastest startup delay, best adaption algorithms and thus quality, and of course stability.

According to Cisco, as video consumption is moving away from traditional linear TV towards ubiquitous video consumption of live and on-demand content on any type of device, Internet video traffic is exploding and will represent 79% of all consumer Internet traffic in 2018, up from 66% in 2013. Therefore, media streaming can be technically complex and for content/service providers it is often difficult to deliver a satisfactory end-customer Quality of Experience (QoE) with low startup delays, no buffering or stalling, and highest media quality. These challenges are the result of complexities introduced due to the large variety of content formats, protocols, transmission options, and device-specific factors as well as continued innovations including HEVC and 4K/UHD.

Therefore the MPEG-DASH standard was recently established to create the convergence and interoperability required for further large-scale market growth. This standard can be seen as the future of online streaming, as major services like Netflix or Youtube already deploy it, and which is also a source of their today’s and also future competitive advantages.

Stefan Lederer, CEO of bitmovin said: “Today, content providers are expanding the distribution of their On-Demand and Live offerings to the Web and across multiple devices including and beyond TV. Due to the increasing customer expectations, the success of them depends on the offered video quality. Bitmovin provides end-to-end adaptive bitrate transcoding services and high-performance players for any platform, enabling our customers to offer the highest quality of service, while minimizing distribution costs through the efficient use of video encoding, HTTP-based delivery and caching infrastructure.”