HomeAustria-StartupsKlagenfurt-based Bitmovin launches bitdash MPEG-DASH web player

Klagenfurt-based Bitmovin launches bitdash MPEG-DASH web player

Klagenfurt-based Bitmovin has launched the official product website for the MPEG-DASH player bitdash (Update – May 2023: The website seems to be out of use, and we therefore deactivated the original link). Bitdash players enable MPEG-DASH playback on any web browser using either HTML5 as well as Flash, depending on the browser and version, and even on mobile platforms using HTML5.

For content providers that want to provide their technology with the newest streaming technology standard, MPEG-DASH enables the best streaming quality, as well as reliable playback, unlike existing solutions on the market. It works within bitmovin’s player SDK, from anywhere, and can be controlled via an unified API.

According to Cisco, given that video consumption is moving away from traditional linear TV towards ubiquitous video consumption of live and on-demand content on any type of device, internet video traffic is exploding; it’s expected that live on-demand content will represent 79% of all consumer internet traffic in 2018, up from 66% in 2013. Media streaming can be technically complex and for content/service providers it is often difficult to deliver a satisfactory end-customer Quality of Experience (QoE) with low delays, no buffering or stalling, and the highest media quality. These challenges are the result of the large variety of content formats, protocols, transmission options, and device-specific factors, as well as continued innovations including HEVC and 4K/UHD.

The MPEG-DASH standard was recently established to create the convergence and interoperability required for further large-scale market growth. This standard can be seen as the future of online streaming, with major services like Netflix and Youtube already using it.

Stefan Lederer, CEO of bitmovin said: “Today, content providers are expanding the distribution of their on-demand and live offerings to the web and across multiple devices including and beyond TV. Due to the increasing customer expectations, the success of them depends on the offered video quality. Bitmovin provides end-to-end adaptive bitrate transcoding services and high-performance players for any platform, enabling our customers to offer the highest quality of service, while minimising distribution costs through the efficient use of video encoding, HTTP-based delivery and caching infrastructure.”

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Marko Srsan
Marko Srsan
founder @TimePrepCFA, blogger interested in startups and VC along with social media and project management, a drummer and a passionate FC Bayern Munchen fan :)

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