Austrian startup Storyblok picks up €44.8 million to make headless CMS the new market standard

Content Management Systems are fundamental to marketing teams, and businesses as a whole. It’s a piece of martech that enables teams to create, manage and modify content on a website and it’s become a fundamental piece of both the marketer and developer toolkit. 

Today, Austrian startup Storyblok has just announced a raise of about €44.8 million as the team aim to make headless content management the new market standard. The team aim to empower developers and marketers to deliver powerful content experiences on any digital platform and is growing fast. This new funding comes after raising €7 million in 2021, and expanding into Germany and Ireland. The fresh funding was led by  Mubadala Capital and HV Capital and joined by existing investors 3VC and firstminute capital. 

Founded in 2017 by Dominik Angerer and Alexander Feiglstorfer, Storyblok was created to fill a gap in the market, to provide a fresh content management system that is a good fit for both developers and content editors. The founders developed the platform as a headless CMS that works for all. Developers create flexible components that are independently managed by content teams through a collaborative visual editor and customizable workflow. Published content is delivered through an API, so changes are made once and will appear everywhere: websites, mobile, IoT, the metaverse, and beyond. This approach reduces maintenance and makes content management more efficient. 

Dominik Angerer, Co-Founder and CEO of Storyblok, said: “Changing the way content is managed and published online is an ambitious goal that requires the support of bold investors. HV Capital, Mubadala Capital, 3VC, and firstminute capital see the massive need and opportunity to make ‘publish once, deploy everywhere’ the new standard in enterprise content management.”

Headless CMS represents the next generation of content management systems, promising a significantly higher degree of flexibility, and Storyblok is pioneering this approach. The upcoming launch of the all-new Storyblok CMS will bring enhancements to digital asset management, visual editing, and real-time collaboration that further harmonize content operations across all teams. These updates make it even easier for enterprises to have full control of their content in a world where it needs to be everywhere at the same time. 

Storyblok has had an exciting year of growth since the team’s previous funding round. Since February 2021, the team has increased by 500% across 38 countries and more than doubled its users, projects, and agency partners. We chatted to founder Dominik back in 2021 to learn more about their exciting growth and what’s on the horizon for the innovative company.

Currently, the martech offering is used by about 74k developers and marketers from 130+ countries, building 120k projects. What’s more – leading brands like  Adidas, Renault, and Marc O’Polo use Storyblok to organize content and tell better stories globally and instantaneously on all channels.

The new funding will further accelerate product innovation, growth into the U.S. and Europe—as well as an expansion into APAC—and growth of the ecosystem of partners and apps.

Fatou Bintou Sagnang, Partner at Mubadala Capital Ventures, commented: “We’ve been big believers in Storyblok from day one, and the speed at which the company has managed to scale since our Series A investment has been remarkable. Storyblok’s strong organic traction is a real testament to the quality of the product Dominik and Alex have built, and we are excited to continue our partnership with the Storyblok team.”

Jannis Fett, Investment Manager at HV Capital, added: “As a truly remote company with a global customer base, Storyblok is uniquely positioned to play a leading role in the global content management market. The company’s remote-first philosophy, along with Dominik’s and Alexander’s vision, gives them tremendous advantages to scale their product globally at a rapid pace and quickly won our investment team over. We’re delighted to be partnering with Storyblok and its innovative team to further support the company’s growth ambitions.”