LivingLens, a UK-based software provider for video mining and analytics, just secured € 1.5 million in further funding.
LivingLens brings the consumer into the very heart of marketing decision-making, allowing brands to see and hear what they are saying, doing and feeling. It captures and analyses video content via speech, actions and sentiment, translating human behaviour into insights, which makes working with video efficient and scalable by breaking down video into a usable data asset that enables fast insights creation.
The platform allows consumers to share video (and also images and audio), but more importantly it enables this media to be analyzed without language barriers. The open platform takes media from anywhere and allows brands to combine content from multiple sources within a single integrated video intelligence platform, which extracts previously inaccessible data, providing curation and analytics capabilities to drive better consumer insight.
Living Lens plans to use the funding to accelerate development of its Enterprise video analytics technology platform. In addition, the company will further expand its sales, marketing, and customer success teams – including opening operations in the US in order to service its rapidly-growing US client base.
The Angel CoFund, angel investors from LivingLens’ 2014 involvement in the Collider Accelerator programme, plus further angels including successful marketeers and ex-city financiers participated in the round.
Carl Wong, CEO of LivingLens: “We are delighted to announce this funding round, which will enable us to more deeply support our customers, accelerate the development of new capabilities that will add more value for clients, and, ultimately, scale the business. We are now working with some of the world’s largest brands and agencies to help them to get closer to their consumers and drive more value out of consumer video as a valuable source of insight, and expect 2017 to be a really strong year for our business.”
The young company was founded in 2014 in Liverpool and today also has an office in London.