Persuasion-as-a-Service startup Crobox closes €1.12 million seed round

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Crobox-Team

Crobox is an Amsterdam-based startup which combines consumer psychology with machine-learning to influence purchase decisions. The young company has just raised € 1.12 million in a funding round led by Keadyn with participation from Ventech and a number of angel investors.

Martijn Don, Managing Partner at Keadyn stated: “The platform of Crobox has shown awesome traction after it was launched last year. More importantly Crobox has an experienced and great team with the ambition and ability to build the leading player in this space. We are proud to be able to contribute to the further roll out and international expansion of Crobox.

The platform Crobox delivers a blend of notifications, micro-copy and product tags all based on pre-defined emotional triggers. A library with more than 200+ different psychological triggers helps the customer experiment with a multitude of tactics to optimise their messaging across segments. The team of 20 consists of a unique mix of developers, data scientists and psychologists. The company was founded in 2014 and will use funding round to continue develop the breadth and capabilities of its platform and expand in other countries. Currently, the company serves over 20 global customers with Rakuten, T-Mobile and Under Armour amongst them.

Rodger Buyvoets, founder and CEO of Crobox explained: “More than 95% of the daily decisions made are driven by the subconscious mind. People think they make a decision on a rational basis, but in fact it is driven by emotional triggers. Crobox has built a data-driven Persuasion Framework in order to help global eCommerce brands to drive those purchase decisions and provide unique consumer insights through their persuasion profiling engine. The technology by using machine learning knows exactly which persuasion tactic does and doesn’t work for every individual.