Photoroom, one of the world’s most popular AI photo editor, successfully closed a €40 million Series B funding round led by previous investor, Balderton Capital and new investor, Aglaé, with YCombinator participating, brings Photoroom’s total funding to $64 million.
The announcement comes as Photoroom launches its first foundation model tailor-made for product photography, Photoroom Instant Diffusion (Photoroom ID for short). The first of its kind, Photoroom’s foundation model is trained to master product photography, ensuring that images from different sources look consistently styled, as if shot in the same setting.
“The foundation model is the next step in empowering businesses to create amazing product photos without the need to be an expert at prompt engineering or photography. Our model has been trained to excel at product photography and can quickly adapt to user needs and feedback,” said Matthieu Rouif, co-founder and CEO at Photoroom
“We are not only increasing the speed of our model, but also optimizing for quality, through higher resolution, more detailed images, and a larger training dataset than ever before. As a user-centric AI company, we designed the architecture to make sense for our users,” added Rouif.
Having control over a custom model means that Photoroom’s machine learning team will be able to incorporate new research as soon as it is released. Photoroom’s custom architecture will also increase the speed of image generation by up to 40%. This means users will be able to generate and iterate on its images much faster than on any other visual AI model.
Photoroom was founded in 2019, and over the past 4 years has carved out a niche in the commerce photography space. Photoroom first found success with its best-in-class background remover. It has now expanded its offering to include a batch photo editor, and generative AI offerings: AI Backgrounds and AI Shadows. Processing over 5 billion images a year, and downloaded over 150 million times, Photoroom is now one of the world’s most used AI photo-editing app, available across mobile, web and via an API in over 180 countries.
