In this episode, Joaquim Lecha, CEO of Typeform, talks about the company’s mission to make online interactions more human and shares insights into their innovative approach to collecting zero-party data.
He also highlights the launch of Formless, an AI-powered form builder, and the future of digital interaction. Kim emphasizes the importance of thoughtful design and balancing technology with human connection. He shares his experiences as a leader and the valuable lessons he has learned. Additionally, Kim provides a glimpse into his personal life and hobbies outside of the business world.
Video Version of Episode 63
Audio Version of Episode 63
Takeaways
- Typeform’s mission is to make online interactions more human by creating a conversational and personalized experience.
- Zero-party data, which is information provided directly by the individual, is crucial for understanding and engaging with customers.
- Formless, Typeform’s AI-powered form builder, creates a more conversational and human-like interaction.
- Thoughtful design is essential for creating a seamless user experience and building a strong connection with customers.
- The future of digital interaction will involve more asynchronous, multi-modal, and AI-enabled experiences.
- Creating true fans of the brand is about being customer-centric, empowering customers, and providing personalized experiences.
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