Delticom acquires specialist price comparison site Toroleo

Delticom-toroleo-acquisitionThe majority of online shoppers are shopping online because they are seeking to save money – and most of them compare prices before making a purchase. This was probably one of the reasons why, Delticom, Europe’s leading Internet tyre retailer, has just acquired the price comparison websites toroleo.de and toroleo.at.

Toroleo, which was founded by the Berlin-based company builder Project A (in 2012), offers a specialist price comparison service for tyres and wheel rims. The website is aimed at all car owners from the enthusiast to the general driver. Toroleo’s accurate search filters provides price comparisons of all the top brands, good-value secondary and tertiary brands and quality tyres in the medium and lower price segment. In comparison to other price comparison websites Toroleo is optimized to the tyre buyers needs with extensive filter possibilities. The products, which are compared on Toroleo, can be directly ordered from one of the linked stores with just a few clicks.

In the recent months, Toroleo had some issues of getting and retaining users for its comparison service. This was one of the reasons why the Berlin-based startup had to lay off many of its employees. The sale to Delticom almost seems like a fire sale.

As you might know, Toroleo was not the 1st startup of Project A that has been sold to Delticom. Last year, Delticom purchased all shares in the Berlin-based online tyre retailer Tirendo and its subsidiaries. The purchase price, including acquired shareholder loans, was at around € 50 million. Tirendo is highly unprofital till this day. This fact has recently been revealed by the semi-anual report of Delticom.


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