HomeFundingHamburg-based Heyflow secures €14.7 million Series A to pioneer conversions on autopilot

Hamburg-based Heyflow secures €14.7 million Series A to pioneer conversions on autopilot

Heyflow, a leading no-code platform empowering marketers to create interactive website experiences that drive conversions, has successfully closed a €14.7 million Series A funding round led by Singular, a European-based early-stage tech VC. This happened just two years after securing €5.17 million in funding from Project A Ventures and Atlantic Labs.

This latest funding fuels Heyflow’s expansion plans and brings it closer to a future of conversions on autopilot where an AI-driven, end-to-end platform automates redundant tasks, sets up campaigns and helps effortlessly generate leads by automatically integrating insights gleaned from billions of customer data points and actionable analytics.

Amir Bohnenkamp, Heyflow CEO, said: “Heyflow’s recent funding milestone propels us into a future where conversions are created on autopilot and AI innovation seamlessly orchestrates impactful lead generation for companies. Heyflow’s steadfast dedication to advancing our product, introducing cutting-edge features, and expanding into new markets positions us at the forefront. This commitment allows us to sculpt the ever-evolving landscape of lead generation and conversion rate optimization.” 

In the no-code software space, where the ability to generate conversions at scale is challenging and compartmentalized in various product categories such as website builders, analytics software and workflow tools, Heyflow emerges as a platform dedicated to achieving higher conversion rates, a crucial mission for every company. Heyflow has pioneered the combination of workflows, web pages, integrations, analytics, and optimization, offering a unified, comprehensive no-code platform that empowers businesses like Rocket Mortgage, Adecco, Crédit Agricole and BCG Digital Ventures to focus on improving conversion rates. 

Since their Seed round in 2021, Heyflow has expanded to a team of 50 employees serving over 2,000 customers in 60 countries across diverse industries, including Solar, Financial Services, Real Estate, Insurance and Agencies. The new round of funding will play a crucial role in advancing Heyflow’s vision of conversions on autopilot, empowering businesses of all sizes to build campaigns and optimize the entire funnel seamlessly, thereby enriching conversion optimization effortlessly.

Founded in 202, Heyflow addresses the growing demand for user-friendly tools that enable companies to scale their conversion optimization and data analytics efforts, lowering their cost for acquiring new customers. The platform boasts an intuitive drag-and-drop interface, allowing users to create a wide range of interactive elements, including forms and landing pages, without the costs and time of an engineering team. It also incorporates robust A/B testing features to continuously enhance conversion rates and the performance of lead generation. All these capabilities are delivered through a comprehensive end-to-end platform, complete with analytics that provide actionable insights for companies.

With the Series A funding secured, Heyflow plans to accelerate product development and expand its customer base into new markets. The company aims to further enhance its no-code platform, introducing advanced features and integrations that provide users with even more flexibility and creative control.

“We’ve followed Heyflow’s journey for a long time and we’re excited to see how the team has executed as well as the growth of the company. By strategically focusing its R&D on addressing previously unmet needs in disparate software, Heyflow has emerged as the comprehensive, all-in-one solution empowering customers to effortlessly generate conversions at scale. Undoubtedly, Heyflow is at the forefront, pioneering a new era in efficient and impactful conversion optimization for companies,” added Raffi Kamber, from Singular.

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Stefano De Marzo
Stefano De Marzo
Stefano De Marzo is the Head of News at EU-Startups. He has been extensively covering startups, venture capital and innovation ecosystems, including contributions to numerous publications such as Sifted, Entrepreneur and Forbes. Through his work as an editor and writer, he continues to shape the narrative surrounding the best stories of the tech world.
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