NGDATA, a young company in the space of consumer intelligence management solutions, today announced the acquisition of ENQIO, a professional consultancy focused on data management, business analytics and multi-channel campaign management. Both companies are headquartered in Belgium. Financial details of the deal will not be disclosed publicly.
The move provides NGDATA with an experienced team of data scientists – a core competency lacking in most Big Data technology vendors – and a proven formula for successfully understanding and addressing complex business problems pertaining to Big Data. By providing complementary business knowledge and competence alongside its customer intelligence solution Lily, NGDATA aims to help enterprise organizations more effectively use their Big Data to impact their business by providing a 360° view of customers, supporting one to one customer interaction and improving business performance by reducing customer churn, upselling to existing customers, attracting new customers, optimizing price structures…
Luc Burgelman, CEO and co-founder of NGDATA, stated: “By leveraging the extensive skill set of our data scientists using machine learning, and combining that knowledge with the power of Lily, this acquisition provides NGDATA with the ability to architect a solution based on the specific business needs of our customers. By speeding up development and implementation and broadening the ability to scale, enterprise organizations will be able to create a multitude of new opportunities for revenue.”
NGDATA will remain focused on industries such as banking, media and publishing and telecommunications and remains committed to being a leading company in building Customer Intelligence solutions specifically targeted at these markets. This acquisition will further strengthen the company’s foothold in these markets as ENQIO brings a wealth of experience in working with organizations such as France Telecom, ING, KBC, Orange and Telenet, among many others.
NGDATA was founded in 2009 and is headquartered in Ghent, Belgium with offices in New York City and San Francisco. Check out the video below to find out more about their main product – the customer intelligence solution Lily: