Video Advertising: Brainient raises $1.8m

Brainient-logoBrainient, a London based video advertising technology company today announced that it has closed $1.8 million in funding from a collective of strategic investors. The round was led by Prague-based Credo Ventures. The list of investors also includes Atlas Venture, Estag Capital and the existing investors Sherry Coutu and 500 Startups. Ondrej Bartos, Partner at Credo Ventures, has joined Brainient’s board of directors.

The capital will be used to expand the company’s client services and technology teams, by expanding its offices in London and Bucharest and soon opening a new office in New York.

Brainient was founded in 2008. The startup’s technology aims to help advertisers increase the engagement and performance of their video adverts through two products: BrainRolls, an interactive video platform that enables advertisers to insert rich-media interactive elements into their video ads and BrainAds, the probably the first (and only?) personalised video retargeting platform out there.

The young company has enjoyed exceptionally strong growth through 2011, with nearly 100 campaigns served over the year for customers like Samsung, Volvo, Canon and GetTheLabel. According to Brainient, BrainRolls generated (on average) three to five times higher CTRs than non-interactive pre-olls, and customers saw click-to-sale conversion rates of up to 10% with Brainient’s personalised video retargeting platform, BrainAds.


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