HomeGermany-StartupsBerlin-based in-gaming ads startup SponsorPay sees 125% revenue growth and plans further...

Berlin-based in-gaming ads startup SponsorPay sees 125% revenue growth and plans further expansion

SponsorPay, the leading “cross-platform in-game advertising” company, just announced that it achieved 125% YoY revenue increase in 2011 (Update – February 2023: The startup seems to be no longer in business under this website and we therefore deactivated the link).

This growth was fueled by deepened relationships with key clients, as well as the launch of two new products: BrandEngage, tapping into the fast-growing video advertising and brand engagement market, as well as a mobile CPA (mCPA) and Android pay-per-install network.

SponsorPay expanded last year to over 110+ employees in seven locations, including new offices in New York, Istanbul and Tokyo to support operations in Berlin (HQ), London, Paris and San Francisco. As a testament to its commitment to localization, the young company also established subsidiaries in the US and Japan.

“As we look to 2012, we are very eager to harness the full potential of our mobile product suite as well as expand upon our advertiser relationships with BrandEngage,” said Andreas Bodczek, CEO and co-founder of SponsorPay. “Our ambition is to become the largest platform for brand and performance advertising in games, globally.”

BrandEngage is basically a social video and brand engagement platform that enables users to interact with brands in online and social games. Users can start by watching, liking and sharing video ads and other branded content, as well as completing short polls. The launch of BrandEngage in summer 2011 was met with resounding success, including an exclusive relationship with online games giant Bigpoint, and partnerships with leading publishers like King.com, Spil Games, GameDuell, and others.

As we mentioned above, SponsorPay also introduced an advanced mobile monetization platform last year that, according to SponsorPay, contributed significantly to the company’s growth.

“Our mobile pay-per-install and mobile-optimized CPA network is growing at a staggering rate, surpassing all expectations. We’re very happy to partner with industry leading developers and brands to help them monetize their mobile apps at higher eCPMs and distribute them at lower costs,” added Janis Zech, CRO and co-founder of SponsorPay.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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