The product tagging startup Thinglink has raised $1 million in seed funding from the Nordic investors “Inventure” and “Lifeline Ventures”. According to the founders (from Finland) the new funds will be used to develop an in-image advertising network for brands, retailers and other product advertisers.
Thinglink actually began by defining a new standard for identifying both virtual and physical objects and linking them to information on the web. Now it has evolved into a type of social catalogue that enabled brands, designers and consumers to identify and converse around products. At this stage Thinglink is pitching itself as a tool for web-publishers who want to add interactive images to their content.