London-based eCommera secures $41m to reconfigure retail

eCommera-logoeCommera, a global SaaS and big data company that was started to help retailers profit from the move to omni-channel commerce, has announced a $41 million Series C funding round. Dawn Capital led the round together with investors West Coast Capital, Frog Capital, ePlanet Capital, WPP and new partner Wti. The funding will be used to advance global growth of a next generation “Decision Intelligent Commerce” solution built exclusively for retailers. eCommera’s solution combines big data predictive analytics with online, mobile and operational software to allow retailers to sell everywhere, fulfil from anywhere and to do so profitably.

eCommera was founded in 2007 and is headquartered in London. The young company has grown rapidly and enters this recent financing round with a compound annual growth rate of 46% over the past three years. This has been driven by strong customer demand with over 20 new retailers and brands added to its roster in 2013. Today the company’s cloud commerce, order management and big data platforms are a vital component in the success of over 70 leading retailers and global brands across 32 countries, powering mobile, online and in-store customer touch points and operations.

Andrew McGregor, CEO of eCommera, stated: “We are supported by an investment group that understands the power of data in solving the increasing complexities faced by retailers. We see significant global opportunity as retailers adopt new software and systems to command the next generation experiences and operations. We are already one of the largest cloud-software and service companies in the European market and this investment will enable us to accelerate our global growth, with specific focus on the North American market.”

Norman Fiore, Managing Partner at Dawn Capital, said: “eCommera impressed us with their game-changing technology that enables retailers to increase profitability and deliver compelling customer experiences from first touchpoint to final fulfilment. We are delighted that this funding will support the next phase of eCommera’s impressive growth.”


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