Europe’s leading online tyre retailer Delticom AG has today agreed with the shareholders of Tirendo to purchase all shares in the Berlin-based online tyre retailer and its subsidiaries. The purchase price, including acquired shareholder loans, amounts to around € 50 million.
As a first-mover, Delticom opened ReifenDirekt.de in the year 2000 as one of Germany’s first online tyre shops. With more than 6 million customers in 42 countries and an annual turnover of around € 500 million, the company today is the market leader in European online tyre sales.
Tirendo was founded by the European Media Holding and launched the tyre portal Tirendo.de in Germany the beginning of 2012. Seed-funded and operationally supported during its start-up phase by Project A Ventures, Tirendo has quickly established itself in the market through innovation in IT, marketing and branding. The emerging e-commerce startup is now active in eight European countries and, for its second year of business, expects a turnover in the mid double-digit million euro range. Tirendo is also well-known thanks to Sebastian Vettel – the Formula One world champion who served as Tirendo’s exclusive brand ambassador.