YieldKit, a Hamburg-based competitor of VigLink and Skimlinks, today announced the closing of its Series A round with Tim Schumachers and HackFwd. Tim Schumacher, founder of Sedo, worldwide domain marketplace leader, is one of Europe’s most experienced Online Marketing experts. Lars Hinrichs’ HackFwd also participates in the round. The funds from this round will be used for acceleration of new innovative product releases as well as to strengthen market leadership in German speaking countries and the international roll-out.
YieldKit, which launched in 2011, gained month over month revenue growth of more than 50% for the last 6 consecutive months on average through significant product updates and big publishers signing up.
YieldKit’s two products provide solutions for turning any product mention (on content sites) into a monetization opportunity. YieldWord assigns affiliate links to more than 20 million product offers on keywords, like product names, advertiser names and general keywords. YieldLink converts existing product links into affiliate links. Each time a user clicks on one of these links and generates a sale or lead, YieldKit earns revenue and gives the biggest part to their publishers. Users benefit from relevant information and recommendations, publishers get the most out of their content – fully automated.
Oliver Krohne, founder and CEO of YieldKit, stated: „We significantly increased all relevant factors of our model in the last months, with customers earning up to 30ct eCPC and obtained various big German publishers as customers. Tim Schumacher brings in big expertise with regards to Online Marketing alongside his investment. We’ve built our heavily tested and now very well working model together with the great experts of the HackFwd network. Now it’s time to scale.“