SponsorPay, one of the leading international social advertising platforms, announced recently that the number of transactions on its platform have doubled in the first six months of this year. According to the Berlin based startup this growth was powered by its ever-increasing portfolio of advertising products as well as accelerated progress in the US and Brazilian markets.
SponsorPay’s new products, such as BrandEngage, enable advertisers to interact with engaged users of social networks & virtual worlds using videos, advergames or other branded content. At the same time, new partnerships outside Europe have boosted SponsorPay’s global audience.
In the US, which has the highest concentration of social and mobile gamers, SponsorPay has gained significant traction, signing some top publishers and expanding its ad inventory. In Brazil, which has Latin America’s largest online audience, SponsorPay has probably the largest footprint among offer providers with local account managers building close relationships on both the publisher and advertiser sides of the business.
Brazil’s online population continues to grow at an amazing rate with more than half the households now owning computers, up from just 26% last year. The virtual goods market is expected to double within the next three years, from $165M today to $320M by 2014.
The Berlin based startup SponsorPay was founded in 2009. To find out more about SponsorPay and the co-founder & CEO Andreas Bodcezk – check out the interview we did with him in February of this year. If you are interested to join the Berlin based SponsorPay-team just read through their recent job ads in our Startup-Jobs-section.