According to the German startup-blog Gruenderszene, the Düsseldorf based hotel search engine Trivago sold 25% of its shares to Insight Venture Partners. The deal was closed in the end of 2010 and brought Trivago about 40 million Euro of fresh capital. The details are undisclosed yet by trivago, but if they turn out to be correct, this would mean a valuation of 160 million Euro for the Germany based hotel search engine.
Trivago was founded in 2006 and is Europe’s leading hotel metasearch engine. The young company currently offers up-to-the-minute price comparisons for local and international hotels and operates its service in 24 countries. Using TV advertising, a user-friendly platform and brand icons, Trivago has lately become the go-to site for hotel bookings across Europe.