Danish startup 23video, a startup offering photo tools since 2004, is launching its video product, citing that the ‘videosite’ is the new way to work with online video.
So far the use of video on the internet has been organised by embedding clips from centralized services like YouTube. Or, in the case of enterprise video solutions, it has been necessary to build a website and then integrate the video solution into it, a cumbersome and complex process, requiring large budgets.
Having your own videosite, with its own domain, own design and own videoplayer has been something reserved for the few. Some say that this has hindered the adoption of video in organizations, as well as innovative uses of video. This is where 23video steps in, as a full video website, otherwise known as a ‘videosite’, an out-of-the-box solution combined with industry leading video capabilities. This makes it possible to start a videosite in minutes and customize it to your organization’s needs in days.
23video’s pricing is also very interesting. As a one-size-fits-all scheme, with a one-off payment, which includes a .tv domain and 1 Terabyte of traffic per month, which appears affordable for small businesses.
“During our preview period, we’ve already seen multiple customers creating several videosites. That’s our vision, to turn creating a new site into something you just do in an organization when an opportunity or need arises. With your web designer or agency to help you customize and design the videosite, just like they’d normally do for any other website,” says Steffen Tiedemann Christensen, co-founder of 23video.
23video launches with the support of one hundred partners, in more than 10 countries. It also announces its open partner programme, which aims to engage with more web, communication and advertising agencies, as well as innovation consultancies, that are using 23video to build videosites for their customers.
Some of the main features are:
– HD video
– Full analytics (feedback on plays, engagement time and play through percentage)
– Templating and design modules to make designing easy
– Distribution of videos (via Facebook, Twitter, Google Video, podcasts and YouTube)
– Videos playable anywhere on any device (from mobile phones, and iPads, to Apple TV)
– Global distribution (making videosites quickly accessible from around the globe)
– Open Upload (allowing users to easily upload videos to your videosite)
– Controlled access (e.g. making the videosite accessible only to your intranet or for paying visitors)
– Full API (for easy integration with other systems such as SharePoint)
Industry analysts Gartner estimates that 25% of organizational communication and interaction will be video-based in 2013. “We’re just starting to scratch the organizational potential for using video. Organizations are reinventing how they communicate by shifting from text-centric websites to videosites,” adds co-founder Thomas Madsen-Mygdal.
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