Social Media Day 2012

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Hundreds of cities in the world followed the Social Media Day on June 30. Mashable’s promoted event was again an excellent excuse to join people that share the same interest. Porto was not an exception and a few hundred people joined to listen to 40 keynotes. In a nutshell, entrepreneurs pitched about their projects, social media professionals about their work and some experts about their experience. But it all comes to this? Professional networking, some chat in the breaks, some good things to reapply back to work Monday? Is there a thing called just networking? My feeling, there’s not.

I feel like there’s purpose missing. It’s like all the soccer fans who sat in the couch yesterday for the Euro 2012 Final. Yes I know Portugal (which I miss) and Germany got kicked out this week, but aren’t Spain and Italy enough to give us a couple of hours of good entertainment? Are we socializing just because of that? I guess UEFA wants us to think so. I guess whoever has the TV rights in your geography wants you to think so. But at the end, we’re just a segment.

I feel like there’s Marketing overload. It’s like primetime TV, with all the commercials, just in a different media. I guess all of us caring for Marketing want to tackle the challenge of social media, but are we really convinced this is going to be sold just as something we have to do? Like one guy said “hey, this is just like 10 years ago, but now it’s even simpler”. Really? Just take this example.

Thumbs up to Mashable. You guys got it right and made the audience. We out here have to try harder on the content.

Tell me about events you’ve been at.