Ashton Kutcher and Guy Oseary (Madonna’s Manager) have recently invested in a mysterious Berlin-based startup called Amen. This first round of financing worth $2 million was led by Index Ventures (Update – January 2023: The startup seems to be no longer in business under this name and we therefore deactivated the link).
As the platform is in private beta right now, there are just a few people who really know what Amen is all about. Some of these people have called it “Strangely Addictive”, “Pop-Cultural Engineering” or even “Better than Porn”.
According to the startup itself, Amen is all about making strong statements and ultimately about making sense of the world. Amen will be rolling out on different platforms over the course of this year.
The founding team consists of Felix Petersen (Founder of Plazes), Florian Weber (the first engineer at Twitter), Caitlin Winner (of MIT and Nokia) and Ricki Vester Gregersen (Input Squared). On AmenHQ.com, the startup recently published some details about the next open positions available at Amen, including Community Manager, and Android Developer.
Our guess is that Amen will be a web and mobile-based community platform that enables its users to share their opinions about everything and everybody in an engaging way. But whatever it might be, the mixture of a mysterious name, an unknown business model and famous investors has already created some buzz.
Find this interesting? Be sure to sign up for our free weekly EU-Startups Newsletter so that you can stay up-to-date!