HomeAcquisitionsGerman price-comparison site Guenstiger.de is acquired by Nextag

German price-comparison site Guenstiger.de is acquired by Nextag

Guenstiger.de, one of Europe’s leading price comparison sites based in Germany, was just acquired by US-based Nextag (Update – January 2023: Nextag seems to be no longer in business and we therefore deactivated the link).

Consumers use Guenstiger’s brands to easily and quickly compare the prices of products offered by thousands of online merchants and offline retail shops throughout Germany. Guenstiger also operates websites in Hungary, Switzerland, Austria, Poland and Russia.

This new acquisition deal marks the most significant strategic transaction for Nextag to date. Nextag will purchase Guenstiger with a combination of cash and stock. Going forward, Guenstiger will maintain its leading brands and continue to be led by its current management team. While Guenstiger is expected to run independently, the two companies will work closely to leverage each other’s capabilities going forward. Other transaction details have not been released and the transaction is subject to approval by regulatory agencies.

“Over the past 10 years, Guenstiger has placed a premium on building an outstanding user experience and market leading brand in the German market and other countries. Consequently, Guenstiger has an extremely loyal user base and a reputation as one of the most authoritative and trusted comparison shopping sites in Europe” said Jeffrey Katz, Chief Executive Officer of Nextag.

He continued: “By joining forces with Guenstiger, we will quickly accelerate our growth internationally, diversify our traffic sources and deliver a shopping experience that consumers love and merchants value. We are also delighted that Guenstiger’s managing directors, Philipp Hartmann, Aske Magdalinski, and Torsten Schnoor, will join Nextag’s senior team and continue leading Guenstiger after the closing of the transaction. This is a significant victory for Nextag.”

“The purchase of Guenstiger by Nextag is a great validation of what we have built in Germany,” said Aske Magdalinski, Managing Director of Guenstiger. “By combining our talents in brand building and user experience design with Nextag’s unsurpassed skills in traffic generation and monetization, we will create a company that is uniquely well positioned for future growth and expansion.”

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).

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