HomeAcquisitionsGerman tire retailer Delticom acquires specialist price comparison site Toroleo

German tire retailer Delticom acquires specialist price comparison site Toroleo

The majority of online shoppers are buy online to save money, and most of them compare prices before making a purchase. This was probably one of the reasons why, Delticom, one of Europe’s leading internet tire retailers, has just acquired the price comparison websites toroleo.de and toroleo.at.

Toroleo, which was founded by the Berlin-based company builder Project A in 2012, offers a specialist price comparison service for tyres and wheel rims (Update – May 2023: The startup seems to be no longer in business under this website, and we therefore deactivated the original link). The website is aimed at all car owners, from the enthusiast to the general driver. Toroleo’s accurate search filters provide price comparisons of all the top brands, good-value secondary and tertiary brands, as well as quality tires in the medium- and lower- price segment. Unlike other price comparison websites, Toroleo is optimised to the tire buyer’s needs with extensive filter possibilities. The products compared on Toroleo can be ordered directly from one of the linked stores in just a few clicks.

In recent months, Toroleo had some issues obtaining and retaining users for its comparison service. This was one of the reasons why the Berlin-based startup had to lay off many of its employees. In this way, the sale to Delticom almost seems like a ‘fire sale’.

As you might already know, Toroleo is not the first Project A startup purchased by Delticom. Last year, Delticom purchased all shares in the Berlin-based online tire retailer Tirendo and its subsidiaries. The purchase price, including acquired shareholder loans, was at around €50 million. Tirendo is highly unprofitable until this day. This fact was recently revealed by the semi-annual report released by Delticom.

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Thomas Ohr
Thomas Ohr
Thomas Ohr is the "Editor in Chief" of EU-Startups.com and started the blog in October 2010. He is excited about Europe's future, passionate about new business ideas and lives in Barcelona (Spain).
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