Kelkoo, one of Europe’s largest shopping comparison sites, is adding authentic product, retailer and service reviews to all ten of its European websites via Reevoo Broadcast. This will provide seven million unique visitors per month with socially-sourced information, along with the existing manufacturer product descriptions and price comparisons.
Reevoo was founded in 2005 and is based in London. The young company is a leading European provider of social commerce solutions. Reevoo has been deployed by more than 140 major brands including Sony, Best Buy, Tesco and Dixons helping them to achieve average sales uplifts of 18% through boosted conversion rates and increased order values, turning browsers into shoppers. Reevoo has solicited more than 2.5 million pieces of independent, impartial social content from genuine customers. To help consumers make their purchase decision, Reevoo provides easy access to this content more than half a billion times every month to shoppers across the Reevoo network. Reevoo’s consumer website also presents shoppers with everything they need to decide what to buy, including impartial customer reviews, price comparison, expert advice, product information and voucher deals.
Reevoo Broadcast is one of several new product announcements from Reevoo that aims to simplify social commerce and help retailers and manufacturers to maximise the value of their social commerce content.
Chris Simpson, CMO at Kelkoo, said: “In recent years, the customer purchase journey has transformed rapidly into something that is essentially social. Making this sort of information available to Kelkoo visitors is critical in meeting their changing expectations. Such a range of social input enables consumers to make a better purchase decision – which is not just based on price but also on customer opinion, service quality, reputation and more.”
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