HomeNetherland-Startups67 Top Cosmetics Startups and Companies in The Netherlands (2021)

67 Top Cosmetics Startups and Companies in The Netherlands (2021)

This article showcases our top picks for the best The Netherlands based Cosmetics companies. These startups and companies are taking a variety of approaches to innovating the Cosmetics industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation: Innovative ideas, innovative route to market, innovative product
  • Growth: Exceptional growth / exceptional growth strategy
  • Management and societal impact

Top Cosmetics Startups in the Netherlands

Data sourced from Crunchbase and SemRush.

Lalaland elevates your wholesale experience with lifelike 3D designs on models. Revolutionize your brand for inclusivity, sustainability, and digital innovation using generative AI.


ROUTINELY logo ROUTINELY acts as your individualized skincare partner, leading the way to reveal the full potential of your skin. To keep it super simple, we’ve designed our products to work together.


H.H Cosmetics specializes in hair growth and lace wig products. Their products are meticulously crafted using thoroughly researched natural ingredients, ensuring the highest quality.


Caldic logoCaldic is a chemical supply chain services company, specializing in chemicals, food, pharmaceuticals, and energy transmission. We provide tailored solutions in food, pharmaceuticals, personal care, and specialty chemicals.

Vitaminstore logo Vitaminstore offers high-quality healthcare vitamins, sports nutrition, and natural cosmetics developed with the latest scientific insights and environmental care.


Boozyshop BV logoBoozyshop is an online shop for beauty products, offering amazing brands at affordable prices. Their goal is to provide beautiful products and bring together brands that are not often found in Dutch stores, all in one online shop.

LW Cosmetics B.V. logoLittle Wonderland is an online beauty store offering a wide range of makeup and skincare products, including popular and niche brands, providing a variety of choices to suit individual preferences beyond fleeting trends.

Herkel B.V. logo Royal Herkel is a multifaceted company. They are known for their entrepreneurship, creativity, and dedication to craftsmanship. They  produces food supplements, cosmetics, and pharmaceutical products, prioritizing expertise, quality, and reliability.

Edula Zalf is a cosmetic product designed for post-surgical use. It is ideal for reducing scarring and facilitating skin healing after various surgical procedures, such as plastic and reconstructive surgery, oral and maxillofacial surgery, pediatrics, and general surgery.

Bio Beautiful BIO Beautiful provides certified natural cosmetics and personal care products that are 100% natural, organic, cruelty-free, and vegan. Our products are free from harmful substances, promoting beauty and environmental responsibility.

Coos-Cosmetics logo Coos-Cosmetics offers Korean skincare and cosmetics known for quality, innovation, and natural ingredients. We prioritize honesty, proven results, and a unique customer experience with all products being cruelty-free and skin-friendly.

Pure Honey logo PureHoney is an online store selling genuine, pure, raw, organic, and natural honey directly sourced from beekeepers, ensuring 100% authenticity. Our products originate from different countries, often from exceptional natural areas.

Dutchbeards logo Dutchbeards is a company specializing in handmade beard care products. They offer handmade beard oils for those seeking high-quality alternatives to standard products on the market. Ideal for men who value quality in beard care.

GoSmooth logo GoSmooth offers permanent hair removal with IPL devices that stop hair growth by sending light pulses absorbed by hair melanin, inducing a resting phase in hair follicles.


The Ohm Collection is a team of innovative individuals dedicated to creating effective and eco-friendly products. They draw inspiration from the Ohm symbol to amplify and safeguard the superior quality oils used in their products.

Parfumerie.nl logoParfumerie.nl in Amsterdam provides attentive customer support, assisting both those exploring scents and those with specific preferences, understanding the emotional aspect of fragrance shopping.


Liplickingbalm offers a nostalgic selection of lip care products with a hint of the eighties. They feature the classic, super-nourishing balms in various flavors, reminiscent of the ’70s and ’80s, available in 30 vintage options, directly from the USA.

Myhairshop.nl offers a wide selection of professional hair products, including shampoos, hair care items, heat protectants, oils, and styling products from top brands. They also provide CG-proof products for those following the Curly Girl method.

is an online shop offering honest, artisanal products free from chemical additives, promoting a natural lifestyle with a focus on nature, human rights, and animal welfare.

ProNano is a fast-growing webshop offering high-quality, Nano Technology-based cleaning products for vehicles, machinery, and construction equipment, with a focus on the European market and global expansion.

Coco Clean logo Coco Clean is an online distributor of natural oral care products that harness the power of nature for a healthier mouth and whiter teeth. We believe in true beauty and a natural, healthy lifestyle. Let your beauty shine through, especially your smile

The Beauty Guide is an e-commerce website specializing in cosmetics and natural beauty products.From smudge-proof lipsticks to teeth-whitening toothpaste and anti-wrinkle creams. Explore our online store.


CheckPoint is a trusted wholesale manufacturer with a wide range of products, including skincare items, cosmetics, and perfumes. Our products are carefully crafted to meet the highest quality standards, ensuring customer satisfaction.

Dutch Beauty House is an online store for body care products enriched with natural ingredients like olive oil, argan oil, and aloe vera. Our products are designed to pamper your skin and hair with the benefits of these beneficial oils and plant extracts.

Puur Nordic is dedicated to enhancing your well-being through a curated selection of premium health products. We source the highest quality superfoods, supplements, natural cosmetics, and health-enhancing items, including beneficial mushrooms like Chaga.

Codi Group unites three companies in the wet wipes industry – Codi International BV, Incare BV, and Innovate GmbH – and excels in sustainable wet wipes manufacturing across diverse sectors, including baby, personal, home care, and medical applications.

Kenkô is an online store specializing in skincare products for mothers and babies. Our products are crafted from natural and organic oils, creating a gentle, enduring natural fragrance suitable for every life stage.


Paramelt logoParamelt is a worldwide leader in specialty waxes, adhesives, and dispersions. They cater to various applications, from packaging and cosmetics to aerospace and prosthetics. Their commitment to delivering high-quality, tailored solutions enhances their customers’ products and processes, ensuring reliable and beneficial outcomes.

The Skin Company Benelux logo The Skin Company offers a range of organic, vegan, and toxic-free cosmetics. They are certified as safe and free from harmful substances, providing eco-luxury beauty brands within the European Union.


Gezonderwinkelen.nl offers a wide range of health and wellness products, including cosmetics, medical instruments, medicines, pet food, and dietary supplements. They aim to provide customers with convenient access to various products to support their health and well-being.

The Sisters cosmetics logoThe Sisters is a distribution company founded by Margriet and Dominique, specializing in sales and public relations. We supply products to major retailers like Douglas, ICI Paris XL, Beauty X, de Bijenkorf, Boozyshop, and Mooi Parfumerieën, along with other online stores and pharmacies.

ParfumDeo.nl is an online store offering a diverse range of cosmetics, perfumes, household items, and more. They prioritize affordability, often providing competitive pricing, while maintaining a lean stock and ordering directly from suppliers.

MAKE-UP ACTION is a beauty product subscription service that delivers the finest beauty items to customers’ homes. Join the largest beauty box in the Netherlands and receive a new box every month, each containing a carefully curated selection of cosmetics and skincare products.

Miracle Skin Oil is an online store for skincare products, offering a 100% botanical and organic serum infused with 12 of the world’s most exclusive oils to rejuvenate and nourish the skin.


De Groene Drogist logo De Groene Drogist is your destination for 100% natural cosmetics, including facial care, makeup, and hair care products. We meticulously select, offer certified sustainable, and cruelty-free items. Our products are environmentally friendly, and when you order together, you save the environment and your wallet.

RC COSMETICS is your online store for all your (afro) hair and beauty products, specializing in hair and skin care. We offer a wide range of products at competitive prices, providing high-quality, well-known brands, and serving women, men, and children.

Marbl. Cosmetics focuses on developing makeup products that enhance your daily makeup routine. Their products are designed to simplify makeup application and address everyday beauty challenges. Marbl.’s mission is to create high-quality, ethical makeup products.

WA Products is an online retailer offering personal care products, cosmetics, grooming sets, and Greek decor. Their product range includes authentic Greek items, personal care products featuring Mastic, and a selection of Greek food products.

Parfum.nl logoParfum.nl is your one-stop shop for all things fragrance, cosmetics, and skincare. With an extensive range of products, we offer a variety of options to suit your personal preferences. Shop online to discover the perfect scent and beauty essentials at affordable prices.

APHYTA natural skin care logo Aphyta specializes in 100% natural, high-quality skincare products rich in organic plant extracts and oils. Their formulas exclude synthetic fragrances, parabens, PEGs, and other irritants, ensuring skin-friendly solutions.

Organic Atelier appears to be a great choice for individuals who prioritize natural and organic hair coloring products and want to avoid potentially harmful chemicals found in traditional hair dyes. It’s essential to have options like this for those with sensitivities or those who simply prefer a more eco-friendly and health-conscious approach to hair care.

Keratinehaarproducten.nl is a webshop that specializes in providing a variety of keratin hair products and styling devices. Keratin is a protein that is commonly used in hair care products to strengthen and smoothen the hair.

Blisso,” inspired by the word “Bliss”. Their vision is centered around ensuring everyone feels content with themselves, offering the right products and content on their website. Explore Blisso for a range of beauty and wellness products designed to enhance your well-being.

Comme Ça Skincare specializes in crafting premium, all-natural, and high-performance skincare solutions. Each product is meticulously formulated to deliver the benefits of clean, scientifically-backed, and highly effective ingredients.

Kwakzalver Sports logo Kwakzalver Sports is an online store catering to athletes with a diverse range of functional sports cosmetics. Their mission is to transform everyday individuals into athletes and enrich the athletic experience with fun and convenience.

Skindependent is an e-commerce platform that provides healthcare and beauty products. Additionally, Skindependent offers masterclasses and a 4-day training program for beauty professionals, specializing in enhancing the skills of beauticians in the industry.

Arabian Scent is an e-commerce platform dedicated to providing a range of cosmetic products. Explore their offerings to enhance your beauty and skincare routine. Discover quality products to meet your cosmetic needs at Arabian Scent.

The Ichigo Shop is your go-to online store for Korean fashion and beauty items. Explore a world of Asian beauty products, skincare routines, and connect with fellow enthusiasts. Discover the allure of high-quality, innovative Korean cosmetics that may leave you hooked.

Maui Babe - Browning Lotion With Coconut Oil — Maui Babe Secret Maui Babe is your one-stop online shop for cosmetics, suncare, and summer must-haves. Their signature browning lotion isn’t a stain or self-tanner but a sun-activated tanning accelerator, making achieving that sun-kissed glow easier and quicker.

Babaria offers a diverse range of products enriched with a high concentration of pure Aloe Vera. Their Aloe Vera products meet the 100% category standards, demonstrating their commitment to using a significant amount of pure Aloe Vera gel.

Henna Sparkles is an e-commerce platform that specializes in offering beauty, cosmetic, and personal care products, particularly those related to henna or decorative body art. They provide a wide range of items related to henna application and body art, for personal grooming and creative expression.

Nequia Group is a consulting firm that focuses on research and development of oral care products globally. Their focus on oral care shows that they work with clients in the dental and oral health industry to develop and improve products related to oral hygiene and health.

Makeupbeautyshop.nl is an online makeup store featuring renowned brands such as L’Oréal Paris, Milani, NYX. The products in their selection are imported from the United States and are chosen with great care before being made available in their online store.

Daffie Be Proud is an online store specializing in handmade hair care products, catering to the needs of individuals looking for high-quality solutions for their hair care routines. They have evolved into a prominent brand for black hair care, with their products featured on many shelves.

Hardy’s Keuze is a hair styling specialist company that provides a range of products and services related to hair care and styling. Their hair products are designed to accentuate your unique qualities, like adding volume and shine to your hair.

It’s Diva Time specializes in Female Pleasure Products and Alternative Lifestyle & Fashion. The innovative company focuses on providing a range of products and offerings related to sensuality, fashion, and alternative lifestyles.

Mijnhuidonline.nl is a webshop that serves as a specialist in brands like Vichy, La Roche-Posay, Eucerin, and Avène. They provide a variety of skincare products and services, catering to customers looking for high-quality and discounted offerings from these renowned brands.

Gyliënne Nails Cosmetics is an online store specializing in nail products. Their product selection covers gellak, acrylic, and more. Their brushes are designed for flexibility, enabling precise application to achieve a professional finish for your nail art projects.

Be Beauty Online is an online store with certified beauticians and beauty enthusiasts, who are readily available to offer expert online advice. They also provide a diverse range of high-quality brands, for skin improvement, skincare, and makeup.

Esthetica offers top-quality training in cosmetic care, ensuring you find the best education you’re seeking. They have a strong reputation for providing highly-regarded diplomas in the professional field. Their training courses are designed to prepare you for a career in cosmetic care.

Glamour Nagelproducten is a dedicated Dutch online shop specializing in nail products and beauty products. They offer a wide range of cosmetic and beauty items, including nail polish, nail extensions, nail care products, and more.

Queen Tarzi is an innovative Dutch beauty brand known for its unparalleled products. Their products epitomize femininity. Their products are entirely natural, vegan, cruelty-free, and meet the highest quality standards.

MIISHA is an e-commerce company that offers a variety of product categories, including cosmetics, home, and garden products. Their mission is to make sustainability more accessible and affordable for people. They help inspire more individuals to adopt an environmentally conscious lifestyle.

Puur&Fit is a health store that offers natural food, superfoods, supplements, and environmentally conscious products. They have their own label, providing high-quality products at competitive prices due to their direct manufacturing and distribution model.

Moroccan Garden offers natural skincare products crafted with care for your skin’s well-being, often utilizing ingredients like Moroccan argan oil for their benefits. Their products emphasize a balance between natural solutions and skin health.

Dehcos is an online marketplace, where customers can easily find and hire skilled professionals in the beauty and wellness industry, such as hair stylists, massage therapists, or skincare experts. They provide solution for those seeking personalized beauty and wellness services in their local area.

By the way: If you’re a corporate or investor looking for exciting startups in a specific market for a potential investment or acquisition, check out our Startup Sourcing Service!

Mark Kendall
Mark Kendall
Mark Kendall was an editorial contributor to BestStartup.eu, a publication which EU-Startups acquired in October of 2023.

Most Popular