HomeFundingLondon-based Oodee raises €830k to change the face of skincare

London-based Oodee raises €830k to change the face of skincare

Science-backed skincare brand Oodee has raised €830k to help people feel more comfortable in their skin and make Allergen Neutral™ products the new standard. The oversubscribed funding round was supported by Angel Investment Network.

Based in London, Oodee is a pioneering Allergen Neutral™ skincare range that is providing a new solution to the hidden mysteries of allergies, intolerances and skin flare-ups. The range is backed by science, kickstarting a revolution to offer worry-free skincare for people that suffer from unknown flare-ups – a group that is often overlooked by the beauty and cosmetics industry.

Founders Karen Harwood and Victoria Tdydeman developed Oodee out of frustration with existing skincare brands that often contain allergens that trigger intolerances and skin flare-ups, ultimately leaving people feeling uncomfortable in their skin. 

Oodee co-founder Karen Harwood said: “Until Oodee, there has been an acute lack of evidence and support for women and men who can’t find a solution to random skin flare-ups. It can be a lonely, frustrating, and often painful place to be. Something I have struggled with for over a decade.”

Founded in 2018 and launching this week, the brand eliminates 14 food and 26 fragrance allergens and drives results with DermaRDE+™ – a multivitamin complex of scientifically proven active ingredients. Using plant-powered science, Oodee is on a mission to close the gap and change the face of skincare, bringing a product to the market that will have a big impact on the lives of people who suffer skin flare-ups. The Oodee range has been under development for four years empower users to navigate their skincare routine with total confidence.

In addition to promoting nutritional goodness for our skin, the startup has put sustainability and plant power at the forefront of its products. Oodee’s range is made up of natural and nutrient-rich products that are cruelty-free, vegan, and manufactured using green chemistry methods. In addition, all packaging is made from recycled and upcycled materials.

 The funding raised will be used for inventory, marketing, consumer product testing, recruitment and trademarking and IP protection. As well as retailing via their own website, Oodee is also available from online retailer Victoria Health.

Sam Louis, Director, Angel Investment Network commented: “We were big fans of Oodee from the start. They’ve drawn on the existing understanding of human allergies and applied it to a long established skincare problem, creating a novel yet exceptionally well grounded solution”

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Patricia Allen
Patricia Allen
is the Head of Content at EU-Startups. With a background in politics, Patricia has a real passion for how shared ideas across communities and cultures can bring new initiatives and innovations for the future. She spends her time bringing you the latest news and updates of startups across Europe, and curating our social media.

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