HomeGermany-Startups88 Top Cosmetics Startups and Companies in Germany

88 Top Cosmetics Startups and Companies in Germany

This article showcases our top picks for the best Cosmetics companies in Germany. These startups and companies are taking a variety of approaches to innovating the Cosmetics industry, but are all exceptional companies well worth a follow.

We meticulously selected companies ranging from cutting-edge startups to established brands based on their outstanding performance in the following categories:

  • Innovation: Innovative ideas, innovative route to market, innovative product
  • Growth: Exceptional growth, exceptional growth strategy
  • Management, diversity and/or societal impact

Top Cosmetics Startups in Germany

Data sourced from Crunchbase and SemRush.

GLOSSYBOX: It’s a premier beauty subscription service that brings the luxury of personalized beauty to your doorstep. Expertly curated by beauty professionals, each box contains generously sized cosmetic and wellness samples, offering a delightful way to discover and try new beauty products.

Beiersdorf: The company is a renowned personal-care company with a rich history. They are known for their production of personal-care products and pressure-sensitive adhesives, which play a vital role in various industries. Beiersdorf’s commitment to quality and innovation has made them a global leader in the personal-care sector.

Thankyoujane / Cantura: As a leading German CBD and Cannabis Company, Thankyoujane / Cantura is at the forefront of the wellness industry. They specialize in innovative CBD and cannabis-based products that promote overall well-being and health. Thankyoujane / Cantura offers a wide range of wellness solutions.

KOZHYA: is revolutionizing skincare with its personalized self-care solutions powered by AI technology, Ingredients Big Data, and Sensor Diagnostics. By analyzing your skin’s unique needs, KOZHYA provides tailored treatment recommendations, ensuring you receive the right skincare products and routines.

Goldn: is a forward-thinking platform that combines SaaS-enabled workflow optimization with marketplace functionality, primarily serving the chemical industry in personal care product creation. By streamlining and automating various processes, Golden enhances efficiency and collaboration within the industry.

Subitec: They specialize in the sustainable production of microalgae biomass substances, targeting applications in the cosmetics and food additives industries. Subitec contributes to the development of eco-conscious ingredients for various products.

Flaconi: operates as a prominent online shop specializing in perfumes, cosmetics, and beauty products. With an extensive selection of top-tier brands and products, Flaconi offers consumers a convenient and comprehensive shopping experience for all their beauty needs.

snuggs: is dedicated to developing honest and sustainable products related to periods, vaginal health, and mental well-being. Their thoughtful approach to women’s health addresses the unique challenges faced by individuals with a focus on sustainability and comfort.

Mornin’ Glory: introduces a fresh approach to male wet shaving in Europe, delivering two blade models directly to mailboxes. With a commitment to convenience and quality, Mornin’ Glory offers a hassle-free grooming experience. Their carefully crafted razors and blades cater to the specific needs of men.

Medilove: is a valuable resource for those considering cosmetic surgery, including procedures like breast surgery and facial lifting. By providing comprehensive comparisons and information, Medilove assists individuals in making informed decisions about their cosmetic enhancements.

LR Health & Beauty Systems: is a global provider of innovative and high-quality cosmetics, natural beauty products, and nutritional supplements. With a commitment to enhancing beauty and well-being, LR offers a diverse range of products that cater to the unique needs of consumers worldwide.

AVE + EDAM: It’s a young beauty-tech brand based in Berlin, that celebrates individuality by offering personalized skincare solutions. Through cutting-edge technology, AVE + EDAM tailors skincare routines to address individual skin needs and preferences.

Parfumdreams: is a prominent German online shop company that offers a vast array of perfumes and cosmetics products. With a focus on variety and quality, Parfumdreams caters to the diverse preferences of beauty enthusiasts. They offer a wide selection of fragrances, cosmetics, and skincare products.

C!RCLY Beauty – CIRCLY BEAUTY: operating as C!RCLY Beauty, is dedicated to exploring upcycling opportunities across multiple industry sectors. Their commitment to sustainability and responsible practices drives innovation in recycling and waste reduction, contributing to a greener and more environmentally conscious future.

Cosnova: focuses on delivering unique decorative cosmetics products through its brands Essence and Catrice. By offering diverse and trend-driven cosmetic options, Cosnova caters to a wide range of beauty preferences. Their commitment to affordability and innovation has made them a go-to choice for consumers seeking high-quality cosmetics.

FACEN: is a hyper-personalized e-commerce platform that connects users with suitable makeup influencers and allows for the convenient purchase of relevant cosmetic products. FACEN enhances the beauty shopping experience, helping users discover products that align with their specific preferences and beauty goals.

Dr. August Wolff GmbH & Co: is the medical division of Dr. Wolff Group, specializing in skin care and health solutions. Their products cater to various skin and health needs. Dr. August Wolff’s commitment to research-driven formulations ensures the development of effective and trusted skincare solutions for consumers.

Beautyself: serves as a curated shopping platform dedicated to skincare. By offering a thoughtfully selected range of high-quality beauty products, Beautyself simplifies the process of finding the right skincare solutions for individuals.

Klocke: is a conglomerate of consolidated companies specializing in contract manufacturing and contract packaging. With expertise in various industries, Klocke offers efficient and reliable services, facilitating the production and packaging of a wide range of products.

MT Derm: is a leading manufacturer of cosmetic equipment, specializing in Microneedling, micropigmentation, and Tattoo devices. Their innovative technology contributes to advanced beauty procedures, ensuring safe and effective treatments.

Beyer & Sohne: The company is dedicated to producing and selling high-quality anti-aging skincare products made in Germany. Their skincare solutions target the signs of aging, emphasizing effectiveness and skin health. Beyer & Sohne’s commitment to quality and research ensures that customers can confidently embrace a skincare routine.

ADA Cosmetics International: specializes in cosmetics and personal care products, offering a range of innovative solutions for beauty and wellness. With a global presence, ADA Cosmetics is known for its quality-driven approach, providing trusted brands and products that cater to diverse consumer needs worldwide.

HAKA Kunz: operates as an e-commerce platform, delivering an extensive range of household, cosmetics, laundry, health care, and personal care products. With a diverse product selection, HAKA Kunz offers convenience and accessibility to a wide array of essential items, simplifying everyday life for consumers.

Aponeo: is a reputable online pharmacy that offers a comprehensive range of medicines, wellness products, and cosmetics. Their commitment to health and well-being ensures that customers can access pharmaceutical and personal care solutions conveniently through online ordering and delivery services.

IONIQ: is a pioneer in smart skincare devices, integrating advanced German spraying technologies with a deep understanding of skincare. With an empathetic approach to skin health, IONIQ’s innovative devices provide personalized and precise skincare solutions, revolutionizing the way individuals care for their skin.

Annemarie Börlind: The company is a trusted retailer of natural beauty products and cosmetics, offering a wide range of solutions for the face, body, makeup, and hair. Annemarie Börlind empowers individuals to embrace clean and eco-conscious beauty routines.

Kneipp: They operate as an online retailer providing cosmetics, medicine, body care, bathing, and food supplements. Their holistic approach to well-being offers customers a comprehensive selection of products that promote physical and mental health, self-care, and relaxation.

WALA Heilmittel Gmbh: The company specializes in the research, development, manufacture, and marketing of medicines, self-medication products, skin, and hair care solutions. With a focus on natural remedies and holistic health, they offer a wide range of products that support well-being and self-care.

Revitalsh: is an online cosmetics shop that offers a diverse range of products, including serums, hair care products, makeup, and cleaning solutions. Their selection caters to various beauty and personal care needs, emphasizing quality and effectiveness.

STRONG Fitness Cosmetics: is a decorative cosmetics line developed by smart women for strong women. Their products celebrate the strength and individuality of women, enhancing beauty routines with products designed to meet the demands of active and empowered lifestyles.

Process Technologies & Packaging: is a market leader in color cosmetics and personal care product development, production, and filling/packaging. Their comprehensive services encompass the entire product lifecycle, from formulation to packaging.

Dr. Theiss Naturwaren: offers a wide range of skin and hair care products, along with homeopathic medicines. With a focus on natural ingredients and holistic wellness, their products provide effective solutions for personal care and health needs.

Juno & Me: serves as a web portal that offers a diverse range of cosmetic products, providing consumers with a convenient and extensive selection of beauty and skincare solutions. Their platform simplifies the process of discovering and purchasing cosmetics to enhance personal beauty routines.

Treatwell: It’s an internet company that specializes in online bookings for beauty, health, and wellness services. As a hybrid marketplace, Treatwell connects consumers with a wide range of wellness providers, offering convenience and accessibility to various self-care and beauty treatments.

Lipotype: The venture is a leading lipidomics service provider, offering lipid analysis services to support research goals across various fields. Their expertise in lipid analysis contributes to advancements in lipid research, enabling researchers to explore the role of lipids in various biological processes.

Drom Fragrances: is a global perfume house with over a century of heritage as a pure fragrance company. Their expertise in crafting unique and captivating fragrances has made them a trusted partner for brands seeking to create signature scents that leave a lasting impression.

VEGAS: offers a range of cosmetics, perfume, and vital products, catering to personal care and well-being. With a diverse product portfolio, VEGAS provides consumers with options to enhance their daily grooming and self-care routines.

Khadi Naturkosmetik: is a brand and online seller specializing in hair color products. Their offerings focus on natural and sustainable hair care solutions, providing consumers with an eco-friendly alternative for coloring and caring for their hair.

Parfümerie Pieper: operates as an e-commerce platform that offers a vast selection of makeup, fragrances, and other beauty products. Parfümerie Pieper provides consumers with a convenient destination for all their beauty and grooming needs.

Cosmetri: The company provides software solutions tailored to cosmetics and personal care companies. Their comprehensive software streamlines product development, regulatory compliance, and production processes, helping businesses efficiently manage and bring their products to market.

Mycare: It is a pharmaceutical company that offers mail-order medicines, cosmetics, and health products. With a focus on convenience and accessibility, Mycare provides a straightforward way for individuals to access essential healthcare and personal care products.

SBLC Sustainable Consumer Goods GmbH: It is a startup near Munich, Germany, with a strong focus on sustainability in the consumer goods industry. Their innovative approach to upcycling and sustainability contributes to creating a more environmentally responsible and eco-conscious consumer landscape.

Sebapharma: This company specializes in manufacturing medicinal skin care products, offering solutions for various dermatological needs. Their products are dermatologically tested, ensuring safety and effectiveness for users. Sebapharma’s commitment to skin health makes them a trusted choice for those seeking skincare solutions.

dennree GmbH: The Group is a leading trading company specializing in organic food and natural cosmetics, serving German-speaking regions. They prioritize sustainability and organic products, providing consumers with eco-conscious choices for their daily needs.

Cosmetic: It is a versatile beauty firm offering an extensive range of cosmetic products for body, face, anti-aging, hair care, and perfume. Their diverse product line caters to various beauty preferences, providing consumers with choices to enhance their personal grooming routines.

MAXIM Markenprodukte GmbH & Co KG: The company has evolved into an efficient and innovative manufacturer of both own and private-label cosmetic products. Their commitment to innovation and efficiency supports the cosmetics industry by providing quality products to meet diverse consumer demands.

PWV Online: They operate as a webshop offering perfumes, decorative cosmetics, laundry services, and gift items. They provide a convenient online shopping experience, allowing customers to access a wide range of beauty and lifestyle products from the comfort of their homes.

BUDNI: It’s a retail business specializing in cosmetic products, offering a wide selection of beauty and personal care items to cater to diverse consumer needs. Their commitment to providing a comprehensive range of cosmetic options makes them a reliable choice for beauty enthusiasts.

Alès Groupe Cosmetic Deutschland: The company is a manufacturer and marketer of skin care products designed for women. Their focus on skincare and beauty aligns with the needs of modern consumers seeking effective and tailored solutions for their beauty routines.

Murnauer Markenvertrieb: is dedicated to performance-oriented health and cosmetic products. Their commitment to providing effective health and cosmetic solutions contributes to the well-being of their customers.


Artdeco Cosmetics: It’s a cosmetic brand known for manufacturing and retailing a wide range of cosmetic products for eyes, complexion, lips, nails, and makeup palettes. Their diverse offerings cater to various beauty preferences, allowing customers to express themselves through makeup.

Marlowe: is an online shop offering a wide range of products, including cosmetics, fashionable clothing, lifestyle, and accessories. Their comprehensive selection provides consumers with a convenient one-stop shopping destination for various lifestyle needs.

Groninger: The company specializes in manufacturing and designing customized machines for the pharmaceutical, cosmetics, and healthcare industries. Their expertise in creating efficient machines supports the production processes in these critical sectors.

Miss Sophie’s: is a specialized online cosmetic shop with a primary focus on nail paints and accessories. Their extensive collection of nail care products and accessories caters to the needs of nail enthusiasts, providing a dedicated platform for those seeking top-quality nail-related beauty items.

Urembo: The venture operates as a comprehensive webshop offering a diverse array of beauty, styling, and personal care products. From hair extensions to wigs and various styling options, Urembo’s wide product range appeals to beauty enthusiasts looking to enhance their personal style with a variety of high-quality choices.

5 Star Cosmetics: They specialize in wholesale makeup and cost-effective cosmetics, delivering affordable beauty solutions without compromising on product quality. This makes them a go-to choice for individuals seeking budget-friendly cosmetics that maintain excellent standards.

Laverana Digital: functions as an online cosmetics marketplace, providing consumers with a convenient digital platform to explore and purchase an extensive range of beauty products. They embrace the trend of online shopping, offering easy access to a wide array of beauty essentials.

Violey: They operate as an online shop offering a diverse selection of products, including natural cosmetics, health food, pet supplies, baby, and child care items. Their product range spans various categories, providing consumers with a comprehensive source of natural and sustainable options to meet their various needs.

Brocard Parfums: It is a cosmetic company specializing in the manufacturing and sale of perfumes. Their collection includes a range of unique fragrances, making them a destination for individuals seeking distinctive scents and signature fragrances.

Deep Green: specializes in crafting organically grown CBD oils, pens, and cosmetics. Their product line prioritizes natural and sustainable wellness solutions, offering a range of CBD-based products that align with eco-conscious and holistic lifestyles.

Der Hotelgast: The company operates as an online store offering cosmetics and other essential accessories for bathrooms. Their products enhance the hospitality experience by providing guests with necessary bathroom amenities and enhancing the overall guest stay.

Sonnen-Apotheke: The venture is a pharmacy store that supplies medicines, auxiliaries, cosmetics, and healthcare products. Their extensive product range ensures that customers have access to a wide variety of health-related items and personal care products, all conveniently available in one location.

Kaya Veda: is a provider of holistic health services and ayurvedic cosmetic products. They focus on promoting well-being through natural and traditional Ayurvedic practices, offering a range of products designed to enhance both inner and outer beauty.

OSMA Werm: specializes in branded cosmetic products, personal care items, and seasonal goods available at wholesale prices. They serve as a reliable source for businesses seeking quality cosmetics and personal care products in bulk.

Arto Team: is a salon chain offering a variety of beauty and hairdressing services along with cosmetic product sales. Their expertise in beauty services combined with a selection of cosmetic products makes them a one-stop destination for personal grooming.

CLR Berlin: is dedicated to developing innovative and high-quality cosmetic activities for skincare and hair care. They contribute to the cosmetics industry by creating effective ingredients used in a wide range of beauty and personal care products.

Alessandro International: is an e-commerce company specializing in cosmetics and beauty products. They offer a convenient online platform for customers to access a diverse range of beauty and skincare items.


Weckerle: is a global manufacturer of machinery fillings for the cosmetic industry, distributing their products worldwide. They play a crucial role in the production of cosmetics by providing machinery that helps in the filling and packaging of cosmetic products.

Akzente: is a manufacturing company that produces cosmetics, beauty supplies, and personal care products. They offer a range of items designed to enhance personal grooming and self-care routines.


CBDkaufen.com: is an online shop specializing in CBD oils and Cannabidiol isolates. They provide customers with a convenient platform to purchase high-quality CBD products, offering various options for those interested in the benefits of CBD.

Belladonna: The startup operates as an online shop offering a wide range of cosmetics, beauty products, and hair accessories tailored for both men and women. They provide a diverse selection of beauty items, catering to the grooming and self-care needs of their customers.

Salus: It is a production firm specializing in hair and skin care products, raw materials, superfoods, and preservative-free medicines. Their commitment to quality and natural ingredients ensures customers have access to wellness products that prioritize their health and well-being.

Lactopia: specializes in the development and manufacture of probiotic products in the fields of cosmetics, dietary supplements, and medicine. Their focus on probiotics highlights the importance of gut health and its impact on overall wellness.

Projekt Glitter: This is a sustainable glitter company that offers biodegradable body glitter. Their commitment to sustainability aligns with the growing demand for eco-conscious beauty products, providing glitter enthusiasts with environmentally friendly alternatives.

Dermedis: engages in the sales of premium cosmetic products in Germany. Their focus on premium cosmetics ensures that customers have access to high-quality skincare and beauty solutions to enhance their beauty routines.

Mr. Fuss: It is an online store specializing in foot care cosmetics products. Their product range caters to those seeking effective and specialized foot care solutions, ensuring healthy and well-groomed feet.


Monteil Cosmetics International: The company specializes in the manufacturing of anti-aging cosmetics. Their products are designed to address the signs of aging, offering skincare solutions for those seeking youthful and radiant skin.

Hollywood Nails: They operate as an e-shop delivering glitter UV gels, glitter powders, nail polishes, hairdressing scissors, nail cutters, and brushes. Their diverse product offerings cater to the nail and beauty industry, providing professionals and enthusiasts with quality tools and products.

SIT Skin Investigation and Technology Hamburg: The company is an independent private dermatological contract research organization. They play a crucial role in advancing dermatological research and development, contributing to the creation of effective skincare solutions.

JEBE: It operates as an online shop for perfumery, hair, skin, and body care products. Their wide product range ensures that customers have access to a variety of beauty and personal care items to meet their needs and preferences.

Shower chunks: are the manufacturers of the shower boulder, a solid shampoo, and shower gel in one. Designed especially for travelers, their innovative product simplifies grooming routines on the go, providing convenience and eco-friendliness.

Zentral Drogerie: The company is a web store offering a diverse selection of perfumes, jewelry, and cosmetics. Their product range spans various beauty and personal care items, providing customers with a one-stop destination for their cosmetic needs.

Samira: operates as an e-shop, providing a wide range of cosmetics products and accessories from various brands to its customers. They offer a variety of beauty options, allowing customers to explore and choose their preferred brands and products.

Kosmetikkaufhaus.de: It is an e-shop offering a vast variety of cosmetics and wellness products from various brands. They cater to diverse beauty and self-care needs, making it easy for customers to find their preferred products.

Premium Cosmetics: Premium Cosmetics offers beauty and personal care products, including skin and oral care, personal hygiene, and point-of-sale (POS) solutions. Their comprehensive product offerings serve both consumers and businesses in the beauty and personal care industry.

Fitne: The company is a health food store that provides customers with the convenience of ordering health and wellness products through their internet shop. They cater to the needs of those seeking natural health and dietary solutions.

Rudolf Dankwardt: It is a full-service contract company specializing in the development, processing, filling, and packaging of liquids and aerosols. They offer comprehensive solutions for businesses looking to create and bring liquid and aerosol products to market, providing expertise in various stages of production and packaging.

bloom’s: The startup is a salon that offers a range of beauty and personal care services. Customers can visit Bloom’s for various beauty treatments and personal care services, ensuring that their grooming and self-care needs are met by skilled professionals in a comfortable and welcoming environment.

By the way: If you’re a corporate or investor looking for exciting startups in a specific market for a potential investment or acquisition, check out our Startup Sourcing Service!

Mark Kendall
Mark Kendall
Mark Kendall was an editorial contributor to BestStartup.eu, a publication which EU-Startups acquired in October of 2023.

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