London-based sustainable deodorant brand Wild secures new partnerships and looks to expand

The eco-friendly deodorant brand Wild has just secured new partnerships with some of the UK’s leading supermarkets, retailers and department stores as they look to expand and grow their reach. 

With increased consumer awareness of the importance of sustainable consumption and eco-friendly purchasing, Wild offers an innovative brand with dedicated sustainability commitments. 

Founded in 2019 by childhood friends, Freddy Ward and Charlie Bowes-Lyon, Wild’s refillable deodorants are the first of their kind to be 100% compostable and biodegradable. Since their April 2020 launch, the young company has sold over 750k 100% biodegradable deodorants, and have over 500k loyal customers. 

The company has already had a fast expansion and have partnerships with supermarket giants such as Sainsburys. Wild products are now available online and in 285 Sainsburys stores, as part of the supermarket’s ‘future brands’ initiative which supports start-ups that specialise in sustainability and sees the supermarket partnering with distinctive brands to provide customers with innovation and a unique shopping experience. 

Founder Freddy Ward said: “The last six months have been a whirlwind and it’s been incredible to see Wild available on the shelves of more and more retailers. It’s our ambition to make it as easy as possible for customers to switch to natural and sustainable products and allowing customers to pick up Wild with their weekly shop helps us achieve this.”

Wild is also trialling its products in 30 Waitrose stores and is available in 19 Boots stores, reaching a growing audience across the UK and the Republic of Ireland. 

Continuing with Wild’s growth, the UK’s most famous department store, Selfridges is another high profile partnership for the brand, with Wild’s eco-friendly products meeting the sustainable requirements to feature within the store’s Project Earth strategy.

In the coming month the sustainable startup brand plan to secure even more retail partnerships and continue its journey of growth and its mission of bringing eco-responsible products to all.