Outfittery, one of the leading curated shopping services in Europe, has raised €13 million led by Highland Capital Partners Europe with participation from existing investors including Holtzbrinck Ventures, Mangrove Capital Partners, High-Tech Gründerfonds and others. Outfittery, founded by Anna Alex and Julia Bosch in 2011, aims to help every man look his best without the pain of shopping.
Outfittery currently operates in Germany, Austria and Switzerland. The company plans to use the investment to expand its high-quality men’s fashion line and further fuel its international growth, including expanding into several more European countries this year.
In just two years, Outfittery has acquired more than 100,000 customers in what might only be the beginning of a fundamental shift to online shopping. According to Datamonitor, the market for men’s fashion in Europe amounts to €100 billion, but only 10% of those purchases are made online. That is rapidly changing, and Outfittery perfectly combines the advantages of brick and mortar retail (highly personalized service) with those of e-commerce (convenience), making the startup well positioned to continue its growth.
“We are very proud to have gained anothervery renowned investor in Highland, supporting our vision and making it possible for us to continue to rapidly expand our market position,” said Outfittery founder Julia Bösch. She continued: “Our goal is to become the go-to online portal for men’s fashion in Europe. The cornerstones for our success are personalised service and uncompromising customer focus.”