Indiegogo, one of the largest global crowdfunding platforms, announces new offerings in key global markets – including local currencies, languages and localized search and discovery experiences. Some of these new capabilities launch immediately in the UK, Germany, France and Canada as part of Indiegogo’s continued focus on improving the customer experience and providing relevant local market content for campaign owners and funders. Back in October, Indiegogo’s biggest competitor Kickstarter already expanded to the UK.
Indiegogo first launched in January 2008. Today there are millions of dollars distributed globally each week across the site. Indiegogo’s platform empowers anyone, anywhere to launch a crowdfunding campaign at any time, for any idea—creative, cause-related or entrepreneurial. The initial release of Indiegogo’s international features includes:
-Currencies: In addition to the US Dollar, transactions are now available in Euros, Pounds Sterling and Canadian Dollars.
-Languages: French and German will be available in December.
-Localization: Indiegogo will be offering localized versions of the homepage and search and discovery experiences for British, French, German and Canadian users in early 2013, to highlight local campaigns.
Danae Ringelmann, Indiegogo co-founder, stated: “We remain committed to localizing our international platform to empower campaign owners for success and give funders a satisfying discovery experience. We’ve laid a great foundation to continue global growth in the months ahead.”
By the way: In August, Indiegogo started a partnership with Google and Stiftung Entrepreneurship to foster entrepreneurship through the Gründer-Garage initiative—an online competition for German-speaking entrepreneurs to promote online innovation and financing. The competition garnered good traction in the German market: 177 entrepreneurial campaigns competed, raising more than 320.000€ with Google’s 150.000€ in matching funds. This was Indiegogo’s first focused international endeavor that rolled out de.indiegogo.com, a localized Indiegogo-version in German and broadened funding and payments options in Euros for participants of the competition.