Another box: Wummelkiste raises $1m in funding

Wummelkiste-logoThe “subscription-based-box-thing”-hype continues. It started with beauty samples (Birchbox) for women and nowadays there are boxes for men, couples (erotic stuff), young moms (etc.).

Wummelkiste, which launched earlier this year, is a subscription-based delivery service for kids’ activities. The Berlin based startup has just raised $1 million in funding and announced that it plans to use the fresh capital to meet “the rapidly growing demand” and push for internationalization.

In this first round of funding, the young company secured $1 million from Blumberg Capital, Team Europe and various other angel investors – including some renowned founders such as Eric Wahlforss (SoundCloud), Klaas Kersting (Gameforge) and London-based Business Angel Peter Read.

Wummelkiste offers subscription-based arts and crafts boxes for kids – cleverly designed to be both entertaining as well as educational. With its unique product, the startup targets parents with kids between 3 and 7. Each “Wummelkiste” provides ideas, instructions and all the materials required to create the craft projects it contains. A single box is €19.95 and a 1 year subscription is €199.95. Gift subscriptions are also available as 3 and 12-month subscriptions.

Jon Soberg (Principal, Blumberg Capital) stated: “The team is excellent and you can tell by the quality of everything they do. We are really excited to help them build this business globally“.

Philippa Pauen (Co-Founder and CEO of Wummelkiste) explains: „Each box is developed by a selected team of experts, including parents, designers and educators, to ensure that we deliver maximum creativity and fun straight to your door. Although our product is for kids, it’s also designed for parents who struggle to find ideas and the time to spend at craft shops“. He continues: „We got subscribers the very first day we went live. The customer base is constantly growing and the feedback we’ve received has been tremendous“


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