Today, Felix Capital has just announced new fundraising of over €562 million – the 4th since the VC firm’s 2015 launch and exceeding the initial target. The fund doubles Felix’s total committed capital to €1.2 billion – showing strength in their VC approach.
Based in London, Felix operates at the intersection of tech and creativity, focusing on innovations that enable digital lifestyles. The aim is to be the number one partner for entrepreneurs with groundbreaking ideas and help them build trusted brands that push the world forward.
Across personal and professional lives, there is no doubt that life has gone digital. We use digital tech to travel, to order groceries, to connect with colleagues, and even to keep ourselves healthy. While the pandemic may have accelerated this, investments and a belief in young innovation have also generated this new wave of lifestyle.
Felix has certainly been one of the firms behind the transformation of the customer journey, investing in enabling technologies. The firm invests within every key aspect of people’s personal lives (including food, shopping, health, wellness, personal finance, entertainment, communication, or gaming), and increasingly around the transformation of their professional lives, with new software tools addressing the modern workforce’s needs.
Frederic Court, Felix’s Founder & Managing Partner, said: “Felix was established with the vision that the rapid transformation of consumers’ behaviour represented a massive opportunity and needed focus. Since then, we have built a portfolio in line with that strategy, backing emerging and culturally relevant consumer brands, as well as related enabling technologies that support them. We are proud of the growing community of founders who have trusted us, as we expanded our thematic lens across the transformation of the key segments of our personal and professional lives.”
Felix’s select investments include trusted brands such as Mejuri (jewellery), YFood (nutrition), Highsnobiety (media), Everdrop (sustainable CPG), ANINE BING (fashion), platforms such as Moonbug (kids entertainment), TravelPerk (travel), SellerX (Amazon brands), and enabling technologies and software such as Mirakl (eCommerce SaaS), Lightspark (payments), Juni (SMB banking), and Peppy (health).
Behind the impressive portfolio is the strategy behind Felix, whereby the team reinvests into the existing portfolio at key growth infelction points and into external companies within its core themes such as Forter (payments), Ledger (Web3) and Sorare (gaming).
David Marcus (ex Meta and Paypal), co-founder and CEO at Lightspark, a Felix portfolio company, noted: “Felix Capital brings an innovative approach to capital investment, and for over a decade I have valued their focus, commitment, and partnership. They are exceptional in supporting founders, with deep expertise and resources, and are fearless in supporting visionary ideas. I am sure these new funds will continue to build on that strong heritage.”
With these new funds, Felix will remain committed to its way of practising venture capital, applying a thematic approach, and making conviction-driven, founder-centric investments.
Over the next couple of years the freshly announced funds will be pumped into 20-25 companies across Europe and selectively in North America. One key area the firm hpes to grow into is Web3 – regarded as a new platform for creativity, community, and of course entrepreneurship. The urgency to live a more sustainable lifestyle will be a central theme for the Felix portfolio, in line with the firm’s mission to partner with founders who want to have a positive impact on the world.
Noura Sakkijha, co-founder and CEO of Mejuri, the leading jewellery brand backed by Felix since Series A, added: “Felix’s deep understanding of brand-building has been very valuable. They realise that building a brand is about art and science, and that it takes time. Running a consumer-centric modern brand implies mastering multiple channels, both online and in real life, for which we can tap into their expertise and network.”
In addition, joining Felix are two new experienced investors, María Auersperg de Lera and Sophie Luck, and three new advisors, Maria Raga (Depop CEO), Musa Tariq (senior marketer at brands such as Apple, Nike, Ford, and Airbnb) and Branko Milutinović (founder and CEO of gaming company Nordeus).
The VC world is still an exciting place to be!