In this episode, Carmen Alfonso Rico, Founder and Angel Investor at Cocoa, talks about her background and cultural influences, the story behind Cocoa and the chocolate-making process, and the concept of in-house VC. Carmen also explains investment terms she coined at Cocoa and shares her insights on fundraising. The episode concludes with a discussion of Carmen’s upcoming projects and initiatives.
Video Version of Episode 61
Audio Version of Episode 61
Key takeaways
- When approaching investors, warm introductions and clear, concise pitches are key.
- Founders should consider the value added and personal fit of investors, as well as the dilution and complexity of fundraising.
- Fundraising is a B2B sales and dating process that requires building momentum and maintaining transparency.
- The round equation framework helps founders make strategic decisions aligned with their long-term vision.
- Honesty, personal fit and the ability to grow into a valuation are crucial in securing funding.
- Optimizing for top-line valuation should be balanced with minimizing dilution and considering the complexity of the round.
- Founders should approach fundraising with common sense, apply hassle, and think of it as a long-term relationship.
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