Helsinki-based Videoly scores €6 million for its video management and distribution solution

Leading product video management solution, Videoly, has raised €6 million, proving that human-centric work cultures can be competitive. The fresh funding was led by y Alfvén & Didrikson, alongside previous investors Vendep Capital, Reaktor and Kim Väisänen

Founded in 2014  by Nora Huovila and Sergey Andryukhin, Videoly y searches YouTube for high-quality product videos and automatically embeds them in online stores’ product pages, giving consumers the rich information they need to make informed purchasing decisions. Videoly aims to become the world’s leading product video platform, connecting online retailers, brands and content creators.

Videoly’s CEO and co-founder, Nora Huovila explained: “The consumer shift to digital is here to stay, so online shoppers need to be able to see how a product looks, works and moves, all from the comfort of their own homes. Videos bring products to life in a way that still images and product descriptions alone cannot, replicating the in-store experience online and increasing e-commerce sales.”

The Helsinki-based startup was s founded with a unique goal – to create a successful technology company through a work culture based on supporting employees’ wellbeing.

CEO Nora added: “I’ve always wanted to prove that a thriving growth company can be built on human values. Our employees’ wellbeing is a priority for us. Indeed, nurturing it leads to better business results”. 

Videoly improves online stores product pages for retailers and brands alike. For retailers, Videoly searches content such as reviews, presentations, unboxing and how-tos. Before being linked to a product page, all videos are validated by a human viewer to ensure they’re suitable.

For brands, the solution ensures that original videos are efficiently distributed to online retailers’ product pages. It lets brands take control of how and where their videos are shown and gets brand videos to exactly where they should be – next to the add-to-cart button on a reseller’s online store.

Videoly’s solution is already used by over 400 online retailers and brands globally, including Stadium, Bauhaus and Gigantti, reaching millions of consumers every month. The people-centric business, which has an equal gender balance in its management team, now plans to grow even further, across Europe and North America. The team already has members in Toronto as well as Helsinki.