edrone, a Polish developer and marketer of Marketing Automation and CRM systems designed for e-commerce, announced a €4.6 million round of funding led by INventures. Also participated Mueller Medien, Atmos, and PortfoLion
The acquisition of new capital was possible due to edrone’s continuous growth, as the company reached almost $7 million ARR and is currently valued at PLN 120 million ($30 million).
Half of the investment amounted was capital from INventures and the conversion of debt capital into shares by the other funds. It will be used mostly to expand the Brazil branch and hire new employees, at least doubling the company’s headcount in Brazil.
“In 2023, we doubled our Brazilian revenue. The newly acquired funds will allow us to expand our operations in Brazil, where we already managed to double revenues in 2023. We will also focus on improving business processes in Poland, and further investments in the product will let us even better utilize marketing automation supported by Artificial Intelligence,” said Michał Blak, Co-Founder and CEO of edrone.
After the investment, the founders Michal Blak and Rahim Blak still retain control of the company, owning 60% of the shares and maintaining a vital role in the decision-making process.
“The product, its business metrics, and the conception for international growth have won our praise. What sets edrone apart and ensures its potential to grow is effective management. At edrone, the delegation of responsibility to key people in the company works perfectly. They recruit exceptional talent and utilize essential competencies accordingly,” commented Katarzyna Dąbrowska, CEO of INventures.
The acquired funds will be used to expand the team, which already has more than 150 employees in Krakow and Brazil – edrone aims to hire additional 70 people this year. Committed to the development of its organizational culture, the company is intensively growing the People and Culture department.
“My motivation is to create an organizational culture at a level that inspires the best SaaS companies in Europe and Latin America. We believe in managing employees with context and values, which allows team members to take initiative and respond to market needs faster,” added Michał Blak.
The system developed by edrone, founded in 2026, is used by nearly 2000 online stores, mainly in Poland and Brazil. The investment includes further work on the product and scaling up the team dedicated to its development.
Thirteen angel investors have also invested in edrone, acting under the umbrella of Robert Ditrych, a serial investor, M&A advisor, and e-commerce entrepreneur. This included Maciej Zawadzinski, founder of PiwikPRO and managing partner at Next New Ventures, and WEG Partners.
