HomeFinland-StartupsHelsinki-based e-commerce startup Starcart secures €3.5 million to lead the next wave...

Helsinki-based e-commerce startup Starcart secures €3.5 million to lead the next wave of online shopping

Finnish e-commerce disruptor Starcart announced the successful completion of its seed funding round. Led by Nordic early-stage investor Inventure, with participation by prominent Finnish angel investors and Business Finland, the company has secured €3.5 million in new funding. With this fresh capital, Starcart will scale up its AI-powered shopping platform and launch to customers across Europe.

As the only end-to-end shopping platform in the market, Starcart allows consumers to buy items from multiple stores with just one click, using one single interface. Starcart’s fully automated and highly scalable platform utilizes AI technology to find the best prices, availability and shipping times for over 15 million products from over 130 stores, while automatically making the purchases for the consumer. 

Starcart completely removes the workload of comparing prices, finding availability and completing checkouts, by allowing consumers to just select the products they want to buy, and having Starcart do the rest. While Starcart is the only company doing this for physical goods, the model is similar to travel aggregators that allow consumers to find the best flight or hotel deals within one platform.

Since its launch in 2022 in Finland, Starcart has gained explosive traction, resulting in more than a tenfold sales volume increase in the past six months, and ongoing double-digit monthly growth. The team building this growth is a group of highly experienced ecommerce professionals. 

“Over the past two decades, online shopping has surged in popularity, but it has also become much more time-consuming for consumers. The vast amount of products and stores available online means that people must navigate through a huge amount of options when buying anything. Starcart was created to solve this problem, and to make online shopping easy and enjoyable. The reception has been overwhelmingly positive, with customer satisfaction at 4.5 out of 5 stars. The feedback from merchants has also been very positive, with the low barrier of entry into the platform especially appreciated,” shared Pasi Ilola, Founder and CEO of Starcart. 

The global e-commerce market, valued at $3.6 trillion in 2023, is projected to surpass $5.6 trillion by 2027. Furthermore, e-commerce’s share of retail sales is expected to account for nearly one-fourth of all retail sales by 2026, with the current share being around 20%. Starcart’s unique AI-powered technology positions the company to capitalize on this significant market potential.

“Starcart’s insane metrics speak for themselves. The potential here is absolutely enormous, and the Starcart team is well on their way to rebuild and redefine the online shopping experience in Europe,” added Lauri Kokkila, Partner at Inventure and an early-investor in the company.

With the new funding, Starcart will expand its reach internationally, with launches in multiple new European markets planned for 2024. Additionally, the funding will be used to scale up Starcart’s unique AI-powered shopping platform, adding hundreds of new stores to Starcart. The 3.5 million euro funding also includes a 400,000 euro R&D loan from Business Finland.

- Advertisement -
Stefano De Marzo
Stefano De Marzo
Stefano De Marzo is the Head of News at EU-Startups. He has been extensively covering startups, venture capital and innovation ecosystems, including contributions to numerous publications such as Sifted, Entrepreneur and Forbes. Through his work as an editor and writer, he continues to shape the narrative surrounding the best stories of the tech world.

Most Popular