Bucharest-based Innoship raises €550K to lead last-mile delivery for e-commerce in Romania and CEE

Romanian startup Innoship, the SaaS solution that enables e-commerce businesses to integrate and orchestrate multiple last-mile delivery options, has announced a seed investment from GapMinder VC. The investment of €550K comes just six months after the commercial launch of its solution.

Founded in 2019, Innoship is an aggregator of multiple fast delivery options for retail and e-commerce companies. Its platform democratizes access to advanced technology for retailers of all sizes, helping them to efficiently manage their courier contracts, and offer customers multiple delivery options and shipping services, at a minimal cost. Overall, Innoship streamlines the costs of courier services by up to 25%, and increases delivery performance by up to 15%.

Innoship implemented its solution for its first customers at the beginning of 2020 and currently manages approximately 20,000 daily orders. The Innoship solution can be integrated with all large e-commerce platforms, warehouse management systems, ERP (enterprise resource planning), fulfillment and marketplaces active in Romania and regionally. So far its client portfolio includes well-known names in the local e-commerce and distribution ecosystem, such as Miniprix, Kalapod, OLX, Depanero, Network One Distribution, Dentstore, Oralix, Topline, xpertbeauty.ro, Arco Expert, Algernon, green-future.ro, mezoni.ro, Generalmotor, and many others.

Founding partners – Daniel Nicolae, Andrei Paul, Dan Ungureanu and Robert Tănase – have long experience in companies such as Orange, Penny and Urgent Cargus. Cătălin Grigorescu, a well-known lawyer specialized in technology in the region, joined the team in 2020, as an investor and strategy and business advisor.

Daniel Nicolae, CEO and co-founder of Innoship, stated: “Consumer demand for multiple delivery options and better quality of shipping services poses huge challenges for retailers and ecommerce companies to manage the last-mile delivery efficiently. We created the Innoship platform as an advanced aggregator and orchestrator of multiple last-mile delivery options to help ecommerce businesses gain consumer confidence, increase conversions, and drive repeat buying by building loyalty. Most importantly, Innoship is fast and easy to adopt by retailers and ecommerce companies, being, one the one hand, integrated with all delivery companies and, on the other hand, with the most important ecommerce platforms, ERP, WMS, already used in existing processes.”

The startup’s recent seed round will be used to accelerate the growth of Innoship adoption among retailers in the Romanian market and boost its first steps towards internationalization, all the while speeding up the development of new functionalities on its platform. 

Cosmin Ochișor, Partner at GapMinder Venture Partners, said: ”By using Innoship, online retailers can benefit of a machine-learning powered solution which fits their current workflow, a solution that is very easy to integrate and creates immediate benefits by both boosting the customer satisfaction and optimizing the shipping related costs. The €550K seed round for Innoship is a new step in implementing our investment strategy focusing on companies that immediately and pragmatically use technology to optimize existing business models.”

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