The UK startup DPL, the B2B service offering AI-driven “personality-based”marketing solutions, today announces snapping up €1.5 million and some senior management changes.
Led by the Angel CoFund (ACF), the new funding will enable DPL to accelerate development of its innovative platform that combines automated behavioural science data collection and AI to deliver immediate double- or triple-digit improvements in marketing effectiveness. The platform integrates seamlessly with all CRM systems, as well as other marketing technologies and data sources.
Jean Pierre van Tiel, CEO of DPL, said: “We’re delighted to have secured this investment from Angel CoFund, which will help us to accelerate our next stage of growth. Most firms in our space are too focused on what people did yesterday as a way of modelling future potential activity. Our platform enables clients to humanise data-driven marketing at scale by adding personality-based insights into their creative development and media execution strategies. Our goal is to make what we do accessible and affordable to enterprises of all sizes – from startups to SMEs to large corporates.”
Tim Mills, Founder Partner at the ACF, said: “DPL’s unique platform has the ability to transform marketing and customer engagement for countless businesses, and offers a considerably enhanced experience for end consumers. We are very pleased to be supporting a highly experienced team bringing a truly game changing product to market with this funding round, and look forward seeing clients really tangibly benefit from the team’s insights.”
DPL today also announces changes to its senior management team. Jean Pierre van Tiel becomes CEO, Richard Robinson becomes CCO and Chris Ward becomes CTO. David Marshall, former CEO, becomes a NED and Mark Leader, a key angel investor in DPL, takes on the role of board observer.
