Denmark has emerged as a notable centre for innovation and entrepreneurship within Scandinavia, boasting a dynamic startup ecosystem that defies its small population size. Noteworthy unicorns such as Pleo, Trustpilot, and Zendesk have showcased the country’s ability to nurture successful ventures.
In 2023, Denmark’s health tech startups secured a record-breaking $835 million, underscoring the nation’s commitment to technological advancements in critical sectors. Healthtech, Enterprise Software, and Fintech have consistently been the top-funded sectors. This achievement aligns with Denmark’s recognition as an innovation leader by the European Commission, bolstered by its digital capabilities and strategic position in Copenhagen, a hub connecting to a market of over a hundred million consumers.
As we step into 2024, we have undertaken the task of diving deep into Denmark’s vibrant startup ecosystem to curate a list of 10 promising startups founded since 2022 that are poised to make significant strides. These startups not only exemplify the diversity and depth of the country’s entrepreneurial landscape but also reinforce its standing in the global innovation sphere.
Flatpay: Herlev-based Flatpay, is a leading player in the payment solutions industry, with a focus on transparency. They simplify card payments for small and medium-sized merchants through an innovative pricing model that eliminates hidden costs. Founded in 2022, they have secured €18.5 million in funding.
Holdbar: Founded in 2022, Holdbar is a Copenhagen-based platform for tour hosts to manage and sell experiences. The platform covers various aspects such as online sales, booking, payment processing, gift cards, guest communication, and marketing. Trusted by a diverse range of entities, guided tour companies, breweries, distilleries, food markets, and wine stores, they have raised €1 million in funding.
Humani: Rooted in psychological constructs, behavioural science, and technology, Humani offers accessible, timely, and personalised coaching through an interpretation engine seamlessly integrated with communication tools. Founded in 2022 they have raised €2 million in funding, aiming to empower individuals, nurture enriched relationships, and foster global unity and understanding.
Jabbr: Copenhagen-based tech start-up, that aims to shape the future of combat sports. Founded in 2022, Jabbr developed DeepStrike, the world’s first Computer Vision AI tailored for combat sports. This platform enables users to record boxing matches with a virtual video production crew using just smartphones. So far, they have raised €685K in funding, with the mission to democratise video production.
Lun Energy: Copenhagen’s Lun Energy targets home heating’s carbon emissions, a major climate change contributor. Acknowledging that home heating accounts for 12% of Europe’s carbon emissions, Lun’s goal is to fast-track home decarbonisation. Founded in 2022, they have secured €11 million to develop an OS for tradespeople in Europe’s energy renovation sector.
Magic Feedback: Founded in 2023, Magic Feedback offers an innovative solution for unifying and categorising user feedback through AI. Headquartered in Copenhagen, they intend to facilitate faster and more informed product decisions by automatically gathering, analyzing, and organizing all user feedback on a centralised platform. So far, they have secured €1.2 million.
Marts.io: Copenhagen-based Marts.io positions itself as the Operating System for IT Management. The platform streamlines IT procurement, asset management, and support, offering a unified and conscious experience. Founded in 2022, Marts.io has raised €1.75 million, focusing on making IT efficient and sustainable. Their approach aims to eliminate the need for unused yet functional equipment in IT rooms.
Perfection: Copenhagen-based Perfection is a versatile digital experience platform offering content editing, AI-powered improvements, collaboration tools, and more. Founded in 2022, they streamline website management for marketers, developers, and decision-makers. So far they have raised €1 million enhancing efficiency and user experience.
Rig.dev: Aarhus-based Rig.dev specialises in providing an application platform tailored for Kubernetes. The company empowers developers by offering elevated application abstractions within their environments while harnessing Kubernetes’s reliability, portability, and scalability. Founded in 2023, they have raised €2 million aiming to enhance the efficiency and ease of working with Kubernetes.
Virtuall: Founded in 2022, Virtuall is a pioneering force in transforming fashion through one-click product distribution to virtual channels. The platform empowers brands to connect seamlessly with digital generations by ensuring rapid go-to-market and maintaining a consistent 3D digital presence across various immersive platforms. Based in Copenhagen they have raised €829K.
By the way: If you’re a corporate or investor looking for exciting startups in a specific market for a potential investment or acquisition, check out our Startup Sourcing Service!
