Account Based Marketing (ABM) disruptors, Ocean.io, have just raised €6 million to fuel its US expansion. The funding was led by Peak alongside existing investors.
Founded in 2017, Ocean.io is an account-based data platform that harnesses AI to help sales and marketing teams better focus their time, money and efforts on the accounts that are most likely to buy. With fast, tailored searches, the platform carves through the plethora of information available to focus on accounts that are a perfect fit for a business’s Ideal Customer Profile (ICP) – revolutionising the process for sales and marketing teams.
According to Salesforce, 92% of B2B marketers use an ABM programme, but, countless businesses are failing to capitalize on the potential of ABM due to inefficient processes and irrelevant prospects. Finding the ICP is a lot more complicated and time-consuming than it might seem.
They say if a job’s worth doing, it’s worth doing right. That’s where Ocean.io comes in, as part of their plan to be an indispensable part of the marketer’s toolkit. With the belief that ABM activity should be account-driven, not people-led, and that real value comes from having relevant companies at your fingertips, not just random names, the startup has developed its solution.
The innovative platform creates hyper-relevant lists based on forensic examination of previous sales. Because the platform is context-aware, it doesn’t generate lists of companies with zero chance of buying. Instead, it identifies hot leads that would be missed by incumbent providers. With Ocean.io account lists are more specific, prospects are more relevant and sales teams are much more likely to sell.
Johan van Mil, co-founder and Managing Partner of venture capital firm Peak, said: “In a time-poor and increasingly crowded world, hyper-personalized marketing and messaging is the key to better business. Ocean.io’s platform enables just that.”
Already, the pioneering company is helping hundreds of European and U.S clients4 including Sony, UserTesting, Brandwatch, and JGL to grow their businesses. It can also be fully integrated with LinkedIn, Salesforce, HubSpot and Pipedrive, so target accounts and contacts can be exported, and searches saved to create highly-tailored marketing campaigns that drive revenue and rapid growth – a sales and marketing teams dream.
Michael Heiberg, Ocean.io CEO and founder, said: “Our investors have seen the traction we are gaining, including a doubling of client numbers every two months. Every existing investor was involved in the latest funding round, showing the confidence in our capabilities and impact. This investment will help us to grow faster and help our customers as they grow exponentially within their markets.”
With this new funding, the Danish startup has its eyes firmly set on the US and 2022 will see it supercharge its Atlantic expansion.