Austrian fintech unicorn Bitpanda and French financial super-app Lydia join forces to bring digital asset investing to everyone

Austrian fintech unicorn Bitpanda and French mobile financial services super-app Lydia have joined forces to offer Lydia’s 5.5 million users access to investing in digital assets. Lydia uses Bitpanda’s White Label Solution, a cutting-edge API-driven infrastructure that enables fintech organisations and traditional banks to give their customers 24/7 access to investing. 

Founded in 2014 in Vienna as a crypto-trading company by Eric Demuth, Paul Klanschek and Christian Trumme, Bitpanda has evolved into a leading investment platform. Bitpanda uses digitised assets and blockchain technology to remove barriers to investing. With more than 600 team members and over 3 million users, the company is one of Europe’s fastest-growing fintech groups. 

The fintech company enables both first-time investors and investment pros alike the opportunity to invest in a wide range of digital assets, including cryptocurrencies, stocks, ETFs, precious metals. The business recently entered the B2B2C market by launching its White Label Solution, which enables fintech companies, traditional banks and online platforms to give their users access to trading that is compliant and secure.

Lydia is the daily financial “super-app”, used by more than 5 million users, and a third of French 18 – 35 year-olds.  The platform offers an easy-to-use way to manage all aspects of financial life, from current & shared accounts, remunerated savings, express loans, instant bank transfers, mobile payments to investments. Launched in 2013 by Antoine Porte and Cyril Chiche, the Paris-based fintech company has raised over €140 million from international investors. 

Bitpanda’s service is now fully integrated with Lydia’s super-app, and transactions are executed via Bitpanda. Over 5.5 million Lydia customers will soon be able to invest in a wide range of digital assets ranging from cryptocurrencies to commission-free fractional stocks, from as little as €1. The partnership will facilitate access to digital asset investing for everyone. 

Eric Demuth, Bitpanda Co-founder and CEO, said: “At Bitpanda, we are firm believers in the innovative power of digital assets and blockchain technology. Our goal is to reimagine what it means to invest, by making simple, easy-to-use financial products for everyone. This is why we are delighted to partner with Lydia to offer a state-of-the-art trading experience to Lydia’s users through the Bitpanda White Label Solution. We are confident that this is just the beginning: we are committed to offering everyone investment options for any budget and risk appetite, at the tap of a button!”