Milan-based Everli secures €85.2 million to accelerate EU expansion of its online grocery marketplace

Everli, a leading marketplace for online grocery shopping, today announces that it has raised a 85.2 million Series C Round with the goal to accelerate its growth plans and further expand its international footprint.

The funding round is Everli’s largest to date, and was led by Verlinvest with investments from new investors into Everli, Luxor, DN Capital, C4 Ventures, and Convivialité Ventures, together with existing investors FITEC (part of Fondo Italiano d’Investimento), 360 Capital, Innogest and DIP.

Since 2014, Everli has become the delivery partner of choice for some of Europe’s largest grocery brands, including Lidl, Kaufland, and Carrefour, offering access to over 300,000 products across 70 cities in Italy, Poland, and, more recently, Czech Republic and France. In 2020, Everli’s sales almost quadrupled to  around €110.8 million, as consumer shopping habits continue to rapidly shift towards online grocery shopping. Since its launch, Everli has continued to expand rapidly and its international presence  accounts today for over 20% of its orders already.

The new capital will be used to further accelerate the expansion of Everli’s European footprint and significantly scale up the team in areas such as tech, product, operations, marketing and finance.

Everli is an online marketplace where customers can choose their favourite supermarket and order products in stores for same-day delivery via dedicated Everli Shoppers. The service has become essential to consumers who have accelerated their propensity to turn to online solutions for their grocery shopping needs throughout the COVID-19 pandemic. Everli’s offering has also proven invaluable to supermarkets and retailers looking to adapt to consumers’ new shopping behaviour and complement their offering with an online solution of their own. As it expands, Everli also attracts an increasingly high share of CPG brands’ advertising and promotions spend, providing them with consumer behavior data they could not access in the offline world.

Everli is the also one of the first players to offer a same-day grocery delivery service in small/medium density areas, previously and typically underserved by online grocery players, and an agile logistics model that also provides over 3,000 shoppers with flexible employment opportunities.

Simone Sallustio, Executive Director at Verlinvest commented on the investment: “Verlinvest has been an active investor in the consumer space for more than 25 years. We are now experiencing a consumer revolution of substantial magnitude, with grocery shoppers massively and durably shifting online. We are proud to be rewriting the rules of the grocery industry together with Everli. Everli combines its tech and data excellence with the grocery retail experience of its partners and this combination provides it with the perfect position to cement itself as the European eGrocery market leader, delivering the best experience to consumers, value to retail partners, and digital activation to brands.”

Federico Sargenti, CEO at Everli, commented: “Everli has always been on a mission to help people achieve peace of mind by simplifying the grocery shopping experience. The last year has obviously been stressful for both consumers and the industry at large, which made that mission more relevant than ever. We are proud to have played a role in helping many people during these difficult times. But we are only getting started, as this industry will never be the same again: the shift to online delivery is not reversing, and expectations on all sides are only increasing. We have built a model which we believe offers unparalleled value to consumers, through wide access to the retailers and products they love, even in less urban areas, and to retailers, who are now able to affordably compete online and reach a whole new consumer base.”