Delivery Hero launches online food delivery and quick commerce in Japan under its brand foodpanda

Today Delivery Hero, one of the world’s leading local delivery platforms, is launching operations in Japan, further expanding its leadership position in Asia. Delivery Hero’s regional brand foodpanda will roll-out its service to six inaugural cities – Kobe, Yokohama, Nagoya, Sapporo, Fukuoka, and Hiroshima – with plans to keep expanding its footprint in Japan continuously. Beyond ordering food, foodpanda will also launch quick commerce locally, where customers will be able to get household products, including groceries, delivered to their doorstep within record speed.

Niklas Östberg, CEO and co-founder of Delivery Hero, said: “By entering the Japanese market, we reinforce our commitment to strengthening our position in Asia. Following the successful launches in Cambodia, Laos, and Myanmar at the end of 2019, we are now excited to bring a delivery service that is focused on choice, speed, safety and convenience to Japan. The Japanese market offers a lot of potential for future growth, and we are looking forward to bringing amazing experiences to our new customers.”

Being the world’s third-largest economy, Japan holds huge potential for online delivery. A recent study from Statista predicts that the Japanese online food delivery segment will experience a revenue growth of 23.6% in 2020, a spike from the 14.4% seen in 2019. Since this potential is still largely untapped, Delivery Hero is confident about its ability to gain a strong position in the market.

Eric Wei, CEO of foodpanda Japan, said: ”We are extremely excited to launch in Japan. This is a market we have long admired, and the expansion is an important step in making food and grocery delivery accessible to everyone in Asia, offering greater choice, speed and convenience to local consumers and business partners.” 

Delivery Hero, founded in 2011 in Berlin by Niklas Östberg, is currently the largest global food network (outside of China), operating in 40+ markets and over 600+ cities, via a number of local brands. The team has grown into a company with 27K+ person team, with around 1.5K employees in their Berlin HQ alone. Delivery Hero is listed on the Frankfurt stock exchange and became part of the leading index DAX (Deutscher Aktienindex) in 2020.

If you’re interested in this sector, then you’re in luck. We recently took a deep dive into the food delivery market and compared 3 of Europe’s giants in our article Glovo vs. Deliveroo vs. Delivery Hero: Battle of the food delivery scaleups, comparing global expansion, features, team growth and more.

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