London-based DeepCrawl, a web crawler and marketing insights platform, provides a suite of leading technical SEO software products to analyse the health and performance of a site. The startup has received €2.7 million in an investment round led by Beringea after building a strong customer base in the US.
Founded in 2010 by three highly experienced SEO specialists, the startup has grown significantly since raising a €2 million Series A round in 2017 (also led by Beringea) – expanding its customer base and successfully establishing itself in the American market.
Almost 50% of DeepCrawl’s revenue is now generated by American clients, with its New York team securing a string of influential customers including IKEA, eBay and Uber.
This demand from global tech giants demonstrates the quality of the DeepCrawl platform and the importance of website performance for modern businesses. For instance MADE.com, one of Europe’s leading homeware and furniture retailers, used DeepCrawl’s software to evaluate and improve its website’s technical performance, resulting in a 42% year-on-year increase in new users and a 60% month-on-month increase in revenues from organic traffic.
“DeepCrawl has demonstrated its ability to build a platform that delivers tangible impact for global companies with highly complex and technical website architecture,” commented Stuart Veale, Managing Partner of Beringea. “Beringea has backed DeepCrawl as it gathers momentum and strengthens its leadership in an increasingly vital specialism that will shape the success of online businesses.”
As the scale and complexity of website architecture increases, and as Google places greater value on the performance and experience of sites prioritised in its search rankings, DeepCrawl expects its platform to continue to grow in value for businesses worldwide.
“This additional investment will help support our continued drive in building a global technology platform, helping to protect clients around the world from SEO regression, while enabling them to maximise their online revenue growth,” said Michal Magdziarz, co-founder and CEO of DeepCrawl. “We are really looking forward to 2019 as we continue to deliver exemplary satisfaction for our clients and the launch of several key projects we have in development for this year.”
