The manufacturing industry holds enormous potential for digitisation, as it is a market still dominated by analog, manual and inefficient processes. With its automation platform, KREATIZE offers mechanical engineering companies and manufacturing partners services from complete order processing to the delivery of industrial components.
The startup has raised €4 million in Series A funding, just 18 months after its market launch, in a round led by Earlybird Venture Capital and Atlantic Labs. KREATIZE plans to use the new capital to further its European expansion.
With locations in Berlin and Tübingen and over 30 employees, the KREATIZE team combines the best of both worlds – the classic manufacturing industry in the south and the tech world in Berlin. In just a few clicks, customers can request a bid, order industrial components, and track the status of their order online. Production partners can simultaneously increase their production capacities and accept orders. In the future, the company will continue to expand the platform and use improved data evaluation methods and machine learning to optimise capacities, prices, and transparency.
“With a volume of almost €670 billion, the overall mechanical engineering market is one of the largest B2B markets in Europe, and at the same time, the backbone of German SMEs,” said CEO and co-founder Simon Tüchelmann, who founded KREATIZE together with Daniel Garcia Rodriguez in December 2015.
“With our solutions, we help our manufacturing partners increase their capacity utilisation, and offer our customers in the mechanical engineering market attractive prices and extremely short delivery times – a win-win for both sides. The feedback from our more than 200 customers and 300 manufacturing partners has been excellent, and has encouraged us to use the new capital to expand throughout Europe.”
“We see a great need for digital innovation and process automation in the manufacturing industry,” commented Dr. Fabian Heilemann, Partner at Earlybird. “In addition, the market for producers and buyers of manufacturing parts is still more regionally structured than internationally liquid and transparent. As an innovation leader in Europe, KREATIZE addresses these problems and the resulting opportunities with a platform that covers the entire ‘end-to-end’ process chain.”
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