Shopery, a Barcelona-based SaaS startup for marketplace building, has secured €1.2 million in a funding round led by Antai and K Fund. The fresh capital will be used to expand Shopery’s reach as well as to continue with the development of the product. Founded in 2015, the young company provides retailers, brands and corporations with a marketplace-as-a-service technology (MaaS) as a new source of digital revenue.
The Spanish startup is targeting the 112,000 small businesses across Spain that currently aren’t represented online due to lack of knowledge and experience, setup and maintenance time, and budget constraints. Instead of helping merchants to build separate online stores, Shopery is offering a marketplace solution. Having a wider offer, a marketplace attracts higher traffic, which usually generates more sales. Shopery enables clients to monetize through commissions on sales, and through monthly quotas to the sellers of the marketplace.
Franc Vidal, co-founder and CEO of Shopery commented: “We believe that marketplaces are the opportunity for small merchants and SMBs to start selling online. Marketplace operators take on the role of acquiring traffic and sales for the merchants, by investing in advertisement and promotions, in technology, in logistics and in many other aspects. Thus reducing the time, budget and knowledge requirements for small businesses, adapting to their lack of digital maturity.”
Shopery was co-founded by Antai Venture Builder and boasts a team with extensive experience in the development of successful marketplaces, such as Wallapop, Glovo, Deliberry or Cornerjob. The startup is based in Pier 01 Barcelona Tech City, probably the most important startup hub within Barcelona.