The SaaS social media management platform Falcon Social announced today that it has raised €6 million in a new round of funding. The round was led by Target Partners, with follow-on participation from existing investor NorthCap Partners. The Copenhagen-based startup, which was founded in 2010, plans to use the capital to continue investment in its technology platform and to speed up its international sales & marketing expansion.
This news follows a successful year in which Falcon Social posted outstanding growth, tripled its employee headcount and signed major accounts such as Swarovski, Orangina Schweppes, Stena Line, Deutsche Telekom AG, Warner Music, Conde Nast (etc.).
Falcon Social aims to help brands and marketers leverage opportunities and manage the challenges of the open social web. Innovations such as Real Time Content Previewing and Reach Tracking allow Falcon Social users to see exactly how content will appear before it is posted and how it performs in real time immediately it is posted on social media channels. The Collaborative Calendar diarises the details and images of every piece of content planned for distribution across marketing teams. The Real Time Content Reach Performance shows how many people have looked at content by the hour.
Kurt Müller, Partner at Target Partners comments: “We have been tracking the enterprise social media management space for some time and we believe that the team at Falcon Social has the vision and leadership to build upon the success of its flagship clients and become a leader in the emerging category of social media management platforms for enterprises. Falcon has demonstrated that it has a scalable sales model winning over 70 new customers in the first half of 2013 alone.”
Ulrik Bo Larsen, CEO and Founder of Falcon Social said: “We are proud to have gained Target Partners as an investor and partner. We have seen great interest from investors in this round and this reinforces our clients’ belief that we are doing something extraordinary in terms of innovation and completeness of vision in this newenterprise software category. We are looking forward to introducing more groundbreaking innovations on the platform and accelerating the pace of international expansion with this new investment.”
In order to learn more about Falcon Social, make sure to watch the video below: