Web of Trust closes €1m investment round led by Inventure


The community-powered safe surfing tool Web of Trust announced today that it has closed a further investment round of € 1 million led by Inventure. Other participating investors include private investor Risto Siilasmaa and the Finnish Industry Investment, which has been a shareholder of WOT since 2007.

WOT will use the fresh capital for additional product development work in order to keep pace with the company’s accelerating global growth. During 2012, downloads of WOT’s browser add-on doubled to 50 million.

WOT, which was founded in 2006 and is headquartered in Helsinki, helps web users find reliable websites by adding traffic light style symbols next to links that show how millions of web users have rated the site in terms of trustworthiness, vendor reliability, privacy and child safety. Based on real user experiences, WOT protects from the threats that traditional anti-virus software cannot, such as sites with questionable content, dubious online stores, unreliable vendors, and potential threats to privacy and child safety. WOT users rate approximately 300,000 websites every week and the add-on gives average 2.5 million warnings of untrustworthy sites every day.

“WOT’s growth proves that Internet threats are changing their shape and people are seeking new ways to protect their online experience. We are very happy to have Inventure and other investors on board”, says Markus Suomi, CEO of WOT.

Check out the video below in order to learn in a quick and easy way how WOT works: